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内容由Future Commerce, Phillip Jackson, and Brian Lange提供。所有播客内容(包括剧集、图形和播客描述)均由 Future Commerce, Phillip Jackson, and Brian Lange 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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[STEP BY STEP] Stop Chasing Vanity Metrics

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Manage episode 451281616 series 1854740
内容由Future Commerce, Phillip Jackson, and Brian Lange提供。所有播客内容(包括剧集、图形和播客描述)均由 Future Commerce, Phillip Jackson, and Brian Lange 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Jack Kavanagh of Shopanova joins us to share his unique perspective on cutting through the noise of marketing fads and focusing on strategies that truly drive growth. From balancing trends with long term strategies to harnessing the power of tools like Triple Whale’s Sonar for precise ad targeting, we dive deep into the realities of scaling eCommerce businesses in 2024. Discover how agility, better data segmentation, and a holistic approach to metrics can revolutionize your business.

Don’t Miss the Forest for the Trees

Key takeaways:

  • Not all data points deserve attention—focus on those tied to measurable outcomes, like revenue and customer growth, rather than vanity metrics.
  • Tools like Sonar by Triple Whale empower businesses to manage data and ad performance efficiently without expensive expertise.
  • [05:50] "Sometimes you miss the forest for the trees. Focus on connecting people with a product that improves their lives." – Jack
  • [13:30] "Brand owners have been burnt by marketing gurus just like Facebook moms have been burnt by fad supplements." – Jack
  • "[00:24:14] People go after their biceps hard, but by the time they've got them, it's over. It's all about calves now. What really matters is a healthy body." – Brian
  • [34:30] "The allure of tools like Sonar is they solve complex problems hands-free. That’s where advertising is now." – Jack

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

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Artwork
icon分享
 
Manage episode 451281616 series 1854740
内容由Future Commerce, Phillip Jackson, and Brian Lange提供。所有播客内容(包括剧集、图形和播客描述)均由 Future Commerce, Phillip Jackson, and Brian Lange 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Jack Kavanagh of Shopanova joins us to share his unique perspective on cutting through the noise of marketing fads and focusing on strategies that truly drive growth. From balancing trends with long term strategies to harnessing the power of tools like Triple Whale’s Sonar for precise ad targeting, we dive deep into the realities of scaling eCommerce businesses in 2024. Discover how agility, better data segmentation, and a holistic approach to metrics can revolutionize your business.

Don’t Miss the Forest for the Trees

Key takeaways:

  • Not all data points deserve attention—focus on those tied to measurable outcomes, like revenue and customer growth, rather than vanity metrics.
  • Tools like Sonar by Triple Whale empower businesses to manage data and ad performance efficiently without expensive expertise.
  • [05:50] "Sometimes you miss the forest for the trees. Focus on connecting people with a product that improves their lives." – Jack
  • [13:30] "Brand owners have been burnt by marketing gurus just like Facebook moms have been burnt by fad supplements." – Jack
  • "[00:24:14] People go after their biceps hard, but by the time they've got them, it's over. It's all about calves now. What really matters is a healthy body." – Brian
  • [34:30] "The allure of tools like Sonar is they solve complex problems hands-free. That’s where advertising is now." – Jack

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

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