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Predicting the wants and needs of the chicken consumer of 2035
Manage episode 418827368 series 3557199
内容由Steven Kilger and Terrence O'Keefe提供。所有播客内容（包括剧集、图形和播客描述）均由 Steven Kilger and Terrence O'Keefe 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
As we look to the future, it’s crucial to understand what younger generations will prioritize when it comes to food. By the year 2035, Generation Z will be the primary purchasers of chicken, and changing attitudes about technology, concerns about sustainability and animal welfare, and other factors will impact how chicken is fed, raised and processed over the next decade. Christophe Pelletier, global food and agriculture futurist, strategist and advisor, The Food Futurist and keynote presentation for the upcoming Chicken Marketing Summit, shares his insights into what the consumers of tomorrow will be looking for to help chicken marketing, production and processing proactively plan in the quest to keep chicken as the protein in the center of the plate.
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