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CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship
Manage episode 419648354 series 2427165
内容由The Futurum Group提供。所有播客内容（包括剧集、图形和播客描述）均由 The Futurum Group 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On this episode of Marketing Art and Science, I am joined by Infinidat’s CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing.
Our discussion covers:
An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage
How Eric’s integrated marketing organization fits in to Infinidat’s corporate strategy
How the Infinidat customer journey progresses through its MarTech stack
The criticality of having purpose when leveraging AI
755集单集
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Manage episode 419648354 series 2427165
内容由The Futurum Group提供。所有播客内容（包括剧集、图形和播客描述）均由 The Futurum Group 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On this episode of Marketing Art and Science, I am joined by Infinidat’s CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing.
Our discussion covers:
An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage
How Eric’s integrated marketing organization fits in to Infinidat’s corporate strategy
How the Infinidat customer journey progresses through its MarTech stack
The criticality of having purpose when leveraging AI
755集单集
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类似 Futurum Tech Webcast 的节目
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
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…
continue reading
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…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
Tom Merritt, Sarah Lane and the team help you stay up to date with independent, authoritative and trustworthy tech news. Become a member at https://plus.acast.com/s/dtns. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Why do only 10% of companies succeed with AI? In this series by MIT SMR and BCG, we talk to the leaders who've achieved big wins with AI in their companies and learn how they did it. Hear what gets experts from companies like NASA, Shopify, and others excited to do their jobs every day and what they consider the keys to their success.
…
continue reading
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