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The Intersection of Martech and PLG (Product-Led Growth)

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Manage episode 424598450 series 2427165
内容由The Futurum Group提供。所有播客内容(包括剧集、图形和播客描述)均由 The Futurum Group 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin is joined by SingleStore CMO Madhukar Kumar. Tune into this 30 min discussion, as they explore the symbiotic value of a product-led growth (PLG) strategy on sales and marketing, the dynamic blend of creativity and analytics in marketing at SingleStore, and the influence of AI and emerging technologies on the customer experience.

Their discussion covers:

  • Madhukar Kumar's career journey, transitioning from a journalist to a developer to a tech CMO.

  • PLG strategies that tightly align sales and marketing and facilitate conversion of customers from freemium to enterprise models.

  • The evolving landscape of MarTech and its impact on modern marketing strategies, including the integration of creativity and analytics.

  • Insights into the use of AI, gen AI, and emerging technologies in marketing and their influence on the customer experience and key performance metrics.

  continue reading

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Artwork
icon分享
 
Manage episode 424598450 series 2427165
内容由The Futurum Group提供。所有播客内容(包括剧集、图形和播客描述)均由 The Futurum Group 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin is joined by SingleStore CMO Madhukar Kumar. Tune into this 30 min discussion, as they explore the symbiotic value of a product-led growth (PLG) strategy on sales and marketing, the dynamic blend of creativity and analytics in marketing at SingleStore, and the influence of AI and emerging technologies on the customer experience.

Their discussion covers:

  • Madhukar Kumar's career journey, transitioning from a journalist to a developer to a tech CMO.

  • PLG strategies that tightly align sales and marketing and facilitate conversion of customers from freemium to enterprise models.

  • The evolving landscape of MarTech and its impact on modern marketing strategies, including the integration of creativity and analytics.

  • Insights into the use of AI, gen AI, and emerging technologies in marketing and their influence on the customer experience and key performance metrics.

  continue reading

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