Mastering Decisions With Market Research

Gary Ryan Moving Beyond Being Good®

In Episode 183 of the Moving Beyond Being Good Podcast, Gary Ryan interviews Philip Derham from Derham Insights Research about the benefits of market research for business decision-making. They discuss the role of market research in making effective decisions, the impact of gut instinct versus data, and counterintuitive findings from market research. They also explore the difference between market research and marketing, internal market research, and insights on returning to the office for work. Philip shares advice for starting a business and the importance of seeking mentorship.
Key Takeaways

• Market research provides factual evidence for making stronger and more effective business decisions.
• The impact of gut instinct versus data in decision-making is discussed, highlighting the importance of seeking real data.
• Counterintuitive findings from market research can lead to valuable insights that challenge assumptions and drive business success.
• The difference between market research and marketing is clarified, emphasizing the importance of understanding customer needs and behaviors.
• Internal market research and its role in understanding staff engagement and customer satisfaction is explored.
• Insights on returning to the office for work and the importance of social interaction and visibility in the workplace are discussed.
• Advice for starting a business includes careful research, mental resilience, and seeking mentorship for long-term success.
• The significance of coaching and the value of seeking qualified coaches for personal and professional development are highlighted.

Watch this episode on YouTube here
Connect with Philip on LinkedIn here
Follow Philip pf Facebook here
Follow Philip on X
Connect with Gary Ryan on LinkedIn here
Contact Gary Ryan here
Purchase Gary Ryan's new book, Yes For Success - How to Achieve Life Harmony and Fulfillment here
Purchase Yes For Success - How to Achieve Life Harmony and Fulfillment Kindle Edition on Amazon here or buy the physical book here
Chat with our Expert Bot here
Get your copy of Disruption Leadership Matters: Lessons for Leaders from the Pandemic here or Amazon and other good online bookstores.

If you would like support in creating a high-performance culture based on treating people as human beings, please click here to contact Gary Ryan