How To Make ChatGPT Work For Your Business (and Three Prompts To Get You Started) Good Content With Shannon McKinstrie podcast

11:29

Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy instantly, just like I was this weekend. This reel stopped my scroll and had me hooked immediately . I was ready to buy without hesitation, and I’m breaking down exactly why this particular reel was so effective, so you can recreate your own. In this episode we’ll be covering: Social Media Marketing World recap, I am so honored to have been a speaker this year! The fascinating stats I learned during Brenna McGowan’s session on Anticipation Marketing. Consistency in your content marketing strategy, building trust and awareness through repeated exposure. Not relying on a single platform to market your business, instead diversifying your content and creating multiple touchpoints for your audience to connect with you. The formula I want you to try this week to create your own reel that makes people want to buy instantly. Plus, a sneak peek of what we’ll discuss on next week’s episode! Links to reels in this episode: Reel: POV You… Other episodes you might have missed: Episode 023: Create Content That Pops by Knowing Why People Want to Buy Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community Episode 035: Turning Inspiration into Unique and Original Content Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert Episode 050: Stories Work! Here’s how to make them work for YOU Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style 12:41

10天之前12:41

12:41

You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-roll” isn’t the problem, pair it with a good trending audio and quality copy and it works . Remember, it's not about the fancy shots and edits, but the story your content tells, making people feel seen and heard. In this episode we'll be covering: Step by step instructions on how to find the perfect trending audio on Instagram to pair with your b-roll video clips, including what key indicators I look for when picking out a sound. A quick peek at what my journey into social media marketing looked like, all the way back to high school when I always had a camera in my hand. Always quality over quantity, you don't need to post daily. Instead, focus on creating quality content that resonates with your audience. B-roll is far from dead! It's a timeless tool that can add depth and context to your stories. Pair it with trending audio and captivating text, and your b-roll will be anything but boring. Keeping your marketing strategies timeless with content that's simple and specific, yet shareable. Make them feel heard, introduce humor, or share helpful tips to build genuine connections. Links to reels in this episode: Reel: “I Googled my symptoms and it turns out ___” Reel: “I wish more people knew ___” Reel: “Did you know ___” Other episodes you might have missed: Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s Episode 026: Start a Signature Series That People Keep Coming Back For Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 040: Build More Connections with Everyday Moments Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Is There Enough “You” In Your Content? 13:18

17天之前13:18

13:18

Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit impersonal. So, let’s talk about the shift back to basics, where real, human connections spark genuine engagement. Whether it's a simple story about a surprise happy hour at home or sharing those seemingly mundane moments that make us who we are, it's time to bring YOU back into the social media equation. In this episode we’ll be covering: The real purpose of social media and why you need to share your personal stories and experiences. Trading in perfectly curated grids to embrace storytelling and sharing real, less edited content. Sharing personal stories from your daily life or business that maintain the human element to connect and engage with others. What to pin at the top of your grid, including my favorite! Using timelines in your content to draw people into your experience and build a more engaging narrative (yesterday, last week, etc.) Links to reels in this episode: Reel: Pilates Boyfriend Reel: Mixing Play-doh Reel: Spotify Playlist Reel: What Mom and I eat for Lunch Other episodes you might have missed: Episode 040: Build More Connections with Everyday Moments Episode 043: We’re Getting Back to Basics and Loving Our Content Episode 044: Become Their Favorite Comfort Creator with Everyday Moments Episode 051: Start Talking About Yourself in Your Content Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Use Customer Insights to Create Reels That Attract and Convert 10:44

24天之前10:44

10:44

What are your customers really telling you? If you did last week’s homework (go back to episode 52 if you missed it!) you should have some great market research right now. In this episode, we are going to put it all into action with two viral reels prompts: "POV: You find/found" and "Not to be dramatic". Our goal is to attract and convert, so we’ll walk through examples of how to showcase your feedback and testimonials, pairing them with simple B roll and text for reels you can create in a matter of minutes. In this episode we’ll be covering: How to put these two viral reels prompts into action with tons of examples! Creating connection through stories and experiences to attract ideal customers and make sales. Making sure that clients and customers feel seen and heard in your content. How client stories and testimonials can offer new insights in how your product or service is used or perceived. Using visual storytelling for showcasing products and services. Other episodes you might have missed: Episode 010: Turning Testimonials into Engaging Content for More Sales Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies Episode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started) Episode 052: You’ll Want to Start Using This Brilliant Marketing Strategy Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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You’ll Want to Start Using This Brilliant Marketing Strategy 12:51

4 weeks之前12:51

12:51

Today we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'll discuss the value of using customer testimonials and feedback (aka their own words) to craft compelling marketing materials that actually resonates. Stay tuned til the end, where I'll break down three key questions to ask, even if you're just starting out, so you can elevate your messaging, captivate your audience, and boost your sales. Trust me, you won't want to miss this episode! In this episode we’ll be covering: How a focus on customer experiences creates more engaging content. Incorporating the words and experiences clients and customers use into your marketing content to engage potential buyers. Analyzing websites and reviews can provide insights into creating effective messaging. Collecting testimonials and feedback to help refine your messaging and understand the client's perspective. Conducting interviews with previous clients or ideal customers can provide valuable insights into why they chose your product or service. Three key questions to ask past or ideal clients: why they bought, how they felt before their purchase, and why they would recommend it. Links to videos in this episode: TikTok Video Other episodes you might have missed: Episode 006: Selling a Lifestyle, Not Just a Product Episode 010: Turning Testimonials into Engaging Content for More Sales Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies Episode 019: Convert Viewers to Followers with the “That’s Me” Reel Episode 023: Create Content That Pops by Knowing Why People Want to Buy Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Start Talking About Yourself in Your Content 10:39

5 weeks之前10:39

10:39

I know over the years you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to hear from you, your journey, why YOU choose to do something a certain way. So today, we’re talking about this type of reel and I want you to try it, because not only can it lead to sales and new followers, but also conversations. In this episode we’ll be covering: We’ll look at examples of viral reels that are using I, Me, and Our in the hooks. Why we love to see demos of your process! What creating valuable content really looks like (it’s not educating…) The importance of storytelling and showing your personal journey, creating human connection. Putting yourself into the content to take a hook from basic to feeling like you’re talking to a friend. Studying these reels and applying these strategies to your own content ( without copying !) Links to reels in this episode: Reel 001: Couple Routine Reel 002: Epic Wedding Songs Reel 003: Pediatrician Reel 004: Non-Toxic Body Care Reel 005: White Wine Other episodes you might have missed: Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels Episode 030: Attract New Followers with Talk to Camera Reels Episode 040: Build More Connections with Everyday Moments Episode 049: Relatable Humor That Says “They Get Me!” Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Stories Work! Here’s How to Make Them Work for YOU 12:01

6 weeks之前12:01

12:01

If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, use them, love them, and have fun with them ! Whether your goal is to boost engagement or increase sales, we’ll chat through some of my tried and true strategies that you can start using today. In this episode we’ll be covering: My own business journey with Instagram Stories and how they changed everything. Finding the best way to tailor stories to your business and lifestyle - there’s no wrong way! Strategically using stories to make sales (I’ll walk you through my go-to method!) Sharing daily stories and connecting over mundane day to day activities. Using your goals to define your story strategy. More episodes: Episode 007: Relatability in Everyday Content with Instagram Stories and Reels Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community Episode 040: Build More Connections with Everyday Moments Episode 043: We’re Getting Back to Basics and Loving Our Content Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Relatable Humor That Says “They Get Me!” 10:19

7 weeks之前10:19

10:19

We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from evergreen prompts to trending memes, and I’ll share tips to leverage tools like ChatGPT to generate creative ideas. Whether you're looking to boost engagement or wanting to add a touch of lightheartedness to your feed, you’ll find tons of ideas help you create good content that people can't help but share. In this episode we’ll be covering: How relatable content, especially humor, bonds people. Humor isn’t for everyone, many viral accounts succeed without humor, so don’t feel the pressure to create something that doesn’t feel right for you. Try using ChatGPT prompts to generate creative content ideas that your audience will connect with. We’ll talk through three common types of funny content for regular posting. Create evergreen content that doesn't rely on trends. Embrace trial and error throught testing and tweaking content strategies for success. Links to reels in this episode: Reel #1: Drinking + Golfing Other episodes you might have missed: Episode 019: Convert Viewers to Followers with the “That’s Me” Reel Episode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started) Episode 040: Build More Connections with Everyday Moments Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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THIS is the Secret to Success on Instagram 13:47

8 weeks之前13:47

13:47

Today, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates across platforms like Instagram and TikTok. We'll also review real examples from content creators who've nailed one or more of these S's, resulting in viral reels that capture attention and inspire shares. In this episode we’ll be covering: Creating and sharing platform specific content: knowing your audience and the types of content that are successful. The importance of having a solid message to share with your audience. Test, try, and tweak! Content planning around specific events and holidays that your audience might be looking for. Creating simple and specific content, use scenarios and identifiers that enhance relatability. Group chat hero? We’ll look at what makes content shareable and how to start applying it. The role of humor in content (PS: Stay tuned for an upcoming episode around humor!) Links to reels in this episode: Reel #1: Balloons! Reel #2: St. Lucia Resort Reel #3: Etsy Template Reel #4: Passport Other episodes you might have missed: Episode 017: Turn a Simple Idea into a Reel People Will Love Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 034: Is Engagement the Most Important Metric on Instagram? Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Making Sense of the Instagram Algorithm 10:17

9 weeks之前10:17

10:17

Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and unconnected reach, along with key factors like watch time, likes, and shares. We’ll also look at a few viral reels right now and I’m sharing some easy ideas you can run with! In this episode we’ll be covering: Understanding the goal of the Instagram algorithm and how to make it work for you. Do some types of engagement matter more than others? We’ll talk through the different types of engagement, like shares, likes and saves. Two types of content reach: connected vs. unconnected. Content engagement metrics and key indicators that can affect your content ranking. Links to reels in this episode: Reel #1: Birthday Traditions Reel #2: Never forget the paint color Reel #3: Costco Hacks Other episodes you might have missed: Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 030: Attract New Followers with Talk to Camera Reels Episode 034: Is Engagement the Most Important Metric on Instagram? Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Hashtags Are Not Dead: Here's How to Use Them in 2025 12:51

10 weeks之前12:51

12:51

Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about how hashtags don’t work anymore or how they decrease your reach, and I know you’ve been hearing them too. So are they dead? Or are they still a powerful tool for your content? We’ll look at how hashtags (and keywords) can still be an effective way to maximize your reach and categorize your content. In this episode we’ll be covering: Remember my experiment with testing longer reels? The initial results are in! How hashtags work, how many to use, and how to use them to categorize your content so it reaches the right audience. The evolution of hashtags over the years, including their effectiveness and different strategies. Hashtags, keywords and the algorithm - how it all works together to make sure the right content gets to the right people. We’re reviewing real time examples and what results I am currently seeing in my own clients' content. Integrating keywords into your content strategy and where to find the best ones related to your niche! Other episodes you might have missed: Episode 012: Ditching the Toxic Advice on Instagram Episode 014: Why Creating Specific Content Leads to Higher Engagement Episode 020: SEO Strategies to Optimize Your Instagram Content Episode 034: Is Engagement the Most Important Metric on Instagram? Links to reels in this episode: Reel #1: Healthcare Reel #2: House Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Navigating Social Media Changes: Instagram Updates and Save Time Editing Videos 15:06

11 weeks之前15:06

15:06

I don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there's a lot to unpack. I'll also be sharing my favorite editing tips using InShot to make your talk-to-camera reels even more engaging and don't worry, I've got some viral reels to share with you to inspire your content this week! In this episode we’ll be covering: All the Instagram updates that happened over the weekend and how to make the most of the changes. Impacts of the new Instagram grid update and how you might be able to adapt, even if it isn’t ideal. I’m sharing my go-to tool for editing short form videos for Instagram and TikTok, plus I’ll walk you through my favorite features! How I got my start editing video - you may not have heard this story yet! Diversifying content platforms, while you may have a favorite, it’s still good to repurpose content to use on others. Other episodes you might have missed: Episode 025: Why You Want to Use the New Instagram Features Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community Links to reels in this episode: Reel # 1: Scripts Reel # 2: Bodydoubling Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Become Their Favorite Comfort Creator with Everyday Moments 14:26

12 weeks之前14:26

14:26

Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers. In this episode we’ll be covering: Diversifying your content types and how that can help engage multiple buyer personas. Using the 4H Method to share different aspects of life and business in your content. Returning to basics and using real-life experiences to create content that connects through relatability and trust. Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience. Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content. Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable. Other episodes you might have missed: Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels Episode 026: Start a Signature Series That People Keep Coming Back For Episode 037: Personalization is the Key to Your 2025 Content Strategy Episode 040: Build More Connections with Everyday Moments Links to reels in this episode: Reel #1: Wedding Anniversary Reel #2: Heatless Curls Reel #3: Heart Floor Reel #4: Alex on a Budget Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
We’re Getting Back to Basics and Loving Our Content 14:38

13 weeks之前14:38

14:38

We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable! In this episode we’ll be covering: How the social media landscape has changed since 2020 and even during 2024 We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years. The return to fundamental marketing principles like transparency, integrity, and honesty. Applying the 4 H Method to your content strategy this year. Diversifying your content with a mix of personal stories to build a genuine connection with your audience. A peek at the big plans coming in 2025! Links from this episode: Grow Your Gram Guide The 4 H Method Masterclass A Week of Content Episodes you might have missed: Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content Episode 040: Build More Connections with Everyday Moments Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Your Simple B-Roll Can Become Easy Reels That Actually Convert 12:51

14 weeks之前12:51