How And When To Use Portfolio Bid Strategies? Google Ads Strategy With Kyle Sulerud podcast

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内容由AdLeg Inc. and Kyle Sulerud提供。所有播客内容（包括剧集、图形和播客描述）均由 AdLeg Inc. and Kyle Sulerud 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

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Insights Unlocked

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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.

Google Ads Strategy with Kyle Sulerud « »
How and When To Use Portfolio Bid Strategies?

5年之前 8:46

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MP3•单集首页

内容由AdLeg Inc. and Kyle Sulerud提供。所有播客内容（包括剧集、图形和播客描述）均由 AdLeg Inc. and Kyle Sulerud 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode, Kyle answers the questions:

What is a portfolio bid strategy?
What are the available options in portfolio bid strategies?
What are the 2 horrible bidding options that I won’t recommend?
Should you always want to change your target CPA for an entire campaign or an entire account?
What is the best way to run target CPA campaigns?

Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/

… continue reading

111集单集

#Entrepreneur #Business #Marketing #AdLeg Inc #Kyle Sulerud #Googleads #Youtubeads

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How and When To Use Portfolio Bid Strategies?

Google Ads Strategy with Kyle Sulerud

17 subscribers

published 5年之前

分享

MP3•单集首页

内容由AdLeg Inc. and Kyle Sulerud提供。所有播客内容（包括剧集、图形和播客描述）均由 AdLeg Inc. and Kyle Sulerud 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode, Kyle answers the questions:

What is a portfolio bid strategy?
What are the available options in portfolio bid strategies?
What are the 2 horrible bidding options that I won’t recommend?
Should you always want to change your target CPA for an entire campaign or an entire account?
What is the best way to run target CPA campaigns?

Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/

… continue reading

111集单集

#Entrepreneur #Business #Marketing #AdLeg Inc #Kyle Sulerud #Googleads #Youtubeads

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Selling Your Marketing Business with Kenny Schumacher 31:03

4 years之前31:03

31:03

In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses. Kenny has founded and sold two businesses, growing his largest to 60+ on the team, and through delegation, was able to run the business with

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White Labeling Google Ads with Steve Alfano 30:52

4 years之前30:52

30:52

In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions. Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years! https://www.alfanomarketingsolutions.com/

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Google Ads for Investment Banking (...and for Partying!) with David Shapiro 28:48

4 years之前28:48

28:48

From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads. David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads. davidshapiro.net https://www.linkedin.com/in/davidshapironyc/

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A Google Ads Optimization Strategy Most People Overlook 8:20

4 years之前8:20

8:20

In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads. Read the blog here: https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook

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What Makes a Good Keyword? 10:55

4 years之前10:55

10:55

In this episode, Kyle answers the question: "What makes a good keyword?"

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How To Get A Google Ads Account Unsuspended? 17:38

4 years之前17:38

17:38

In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? https://googleadsstrategy.com/qa-google-suspension-suspicious-activity-in-payments/

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What Can I Do To Improve My YouTube Ads Results? 10:43

4 years之前10:43

10:43

In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?" https://googleadsstrategy.com/qa-optimizing-youtube-ads/

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How To Optimize Google Ads With Limited Data 13:48

4 years之前13:48

13:48

In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data? http://googleadsstrategy.com/how-to-optimize-google-ads-with-limited-data/

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How Are iOS 14 Changes Affecting Google Ads? 15:44

4 years之前15:44

15:44

In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads? http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads

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What Happens if You Run Two Identical Campaigns with Different Bid Strategies? 10:59

4 years之前10:59

10:59

In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies? http://googleadsstrategy.com/what-happens-if-you-run-two-identical-campaigns-with-different-bid-strategies

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What's Your Process Before Scaling a Campaign? 9:19

4 years之前9:19

9:19

In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? http://googleadsstrategy.com/whats-your-process-before-scaling-a-campaign/

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YouTube Ads Hooks with Dean Graziosi 17:59

4 years之前17:59

17:59

In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out against the sea of competitors. Sign up for the Own Your Future challenge by visiting https://adleg.com/dean…

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Do Negative Keywords Still Block Hidden Search Terms? 5:27

4 years之前5:27

5:27

In this video, Kyle answers the question: Can you still put poor search terms in negative keywords? http://googleadsstrategy.com/do-negative-keywords-still-block-hidden-search-terms/

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How to Get Coaching Clients From Google Ads 7:11

4 years之前7:11

7:11

In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads? http://googleadsstrategy.com/how-to-get-coaching-clients-from-google-ads/

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When & How to Focus on Google Ads? 9:03

4 years之前9:03

9:03

In this episode, Kyle answers the question: Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)? Elite Local Ads: https://www.adleg.com/elite-local-ads 14 Day Audit: http://adleg.com/googleadsaudit…

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