S2:E6 – André Zandelin, Accus

Green Business With Impact

Today, I’ll invite you into a story from Malmo in Sweden, where a small sign producing company, Accus, has transformed and boosted their business via the circular business thinking. It’s an interesting story not only about more sustainable materials but also a story about the power of finding and living by one's purpose and mission. The result is a significant personal satisfaction, stronger client relations, a better environmental and human impact and the clarity to kindly rejecting customers, if they want a sign that Accus regards as “not needed”. My guest today is CEO André Zandelin from Accus, a company that designs and manufactures high quality signs on buildings. André tells the story of how Accus has become much more successful after changing their mindset and identity. “Before we saw ourselves as “providing a product” but today it is much more about everything around it: the solution, the service, the value, the function of the product. With this approach, you have a very different and much more meaningful conversation with your customers”, he says. You can hear about:

• The process that Accus has been through while transforming into a more circular oriented business.
• The relationship between Accus and their customers which has changed dramatically because finding a solution is now a collaboration between Accus and their customers.
• The actual steps that Accus have taken to become more circular using for instance more recycled materials, more bio-based materials and also thinking about making sure signs are not emitting too much light and not giving information overload for the people seeing them.
• Andrés general take on what it takes to make the green transition happen.

Mentioned in this episode:

• André Zandelin on LinkedIn: https://www.linkedin.com/in/andr%C3%A9-zandelin-2b976565/ or contact him here: [e-mail]

Looking for a competitive edge? Invest 3 min answering some quick questions about your mindset. Discover how well you are suited to get business success with sustainability: greenprofit.scoreapp.com New book out: “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place” is the name of my new book. You can get it from Amazon and other major bookstores. Contact Green Business With Impact: If you have questions, comments, or suggestions for future podcast episodes please contact me at [e-mail] or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/

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