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EP 62 - Unveiling the Business Sweet Spot and Ideal Customer Part 1
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In Episode 62 of the Green Profit Academy pros podcast, hosts Christeen Era and Steve Bousquet offer listeners an invaluable guide to finding their business's sweet spot and pinpointing the ideal customer. This episode promises to equip entrepreneurs and business owners with the tools and strategies necessary to unlock the full potential of their businesses. By breaking down the concept of the Pumpkin Plan, a strategy developed by Mike Michalowicz, listeners will learn how to apply these principles across various industries to foster significant growth. The discussion emphasizes the importance of understanding the intersection of passion, expertise, and customer demand to create a unique value proposition in the market.
Through Christeen and Steve's personal experiences with the Pumpkin Plan, they share practical advice on cultivating relationships with customers that go beyond transactions, thereby fostering a mutually beneficial ecosystem for growth. This episode is not just about understanding theoretical concepts; it’s about actionable insights that listeners can apply directly to their businesses to see tangible results, from refining marketing strategies to enhancing customer relationships and improving employee retention.
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The Green Profit Academy Pros Podcast digs into the challenges in growing a Lawn Care and Landscape business while maximizing your profit. Christeen Era, and Steve Bousquet. are green industry experts in profit, growth, and leadership.
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