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Growth & Scale with Cloud-Based Telephony (feat. Gianna Scorsone, Aircall)
Manage episode 294454120 series 2815223
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Moving to the cloud gave growth-focused businesses a wealth of data to help fuel their go-to-market initiatives. With traditional technology like telephony now grabbing a firm hold of the Cloud, there is even more data for growing businesses to use.
As the GM and Head of North America at Aircall, Gianna Scorsone is at the front of the charge helping educate companies on the growing importance of data-fueled businesses. Tools like Aircall make it easier for salespeople and other users to track engagement with prospective customers and offer more genuine, contextual customer experiences.
In this episode of the Growth Enablement Madness Podcast, our host Jim Ward and BrainSell’s VP of Marketing Sarah Reed sit down with Scorsone to discuss how Aircall is leveraging data and insights to help its customers grow. The group also discusses what is going on at Aircall and how they are building a cloud-based call center for growth-focused businesses.
Other discussion topics from this episode include:
- What growth enablement means to Gianna in her own words!
- The overwhelming amount of data that can be collected from a cloud-based telephony system.
- How Aircall is positioning itself as a growth enablement partner for its clients.
RELATED LINKS
- Connect with Gianna on LinkedIn!
- Learn more about Aircall here.
- Check out the BrainSell blog for all things Growth Enablement!
- Intro and Outro music by Sam Ward.
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