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01 - How do you scale up in a crowded market? Tap into Survicate's growth strategies /w George Gavrila, the company's marketing director
Manage episode 324644325 series 3335499
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The content discusses the value of understanding what a company is looking for before specializing in marketing. It also highlights the importance of understanding humans in order to do effective marketing. Finally, it emphasizes the importance of writing skills in marketing.
You'll learn:
- What a company looks for in a marketer
- The importance of understanding humans in marketing
- The importance of writing skills in marketing.
The marketing industry is booming, and there are plenty of opportunities to find your perfect fit. Whether you're an experienced marketer or just starting out, this episode will help you understand what companies are looking for in a marketer and how to set yourself up for success.
Books recommended in this episode:
- The 22 Immutable Laws of Marketing by Al Ries
- Positioning by Al Ries
- Influence by Robert Cialdini
- Breakthrough Advertising by Eugene Schwartz
- Hey, Whipple, Squeeze This by Edward Boches
Your Hosts
Romeo Man, Founder at MAN Digital
Michal Kus, Co-Founder Yolk Workspace & Community
Guest:
George Gavrila, Marketing Director at Survicate
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