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Using PLG and Sales Led Growth Together to Drive Exponential Results With John Eitel of Demandbase

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内容由FastSpring提供。所有播客内容(包括剧集、图形和播客描述)均由 FastSpring 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

You might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product adoption and less reliance on human intervention to get the deal done. The expected result is more new revenue at higher profits. While this can often be true, organizations have realized that in order to increase ARPU and unlock massive new channels ARR, they need to couple PLG with a sales-led growth strategy. But can Product and Sales motions work together effectively?

In this episode of Growth Stage, we interview John Eitel of Demandbase about his adventures solving exponential growth puzzles within organizations like Canva and others using both PLG and sales-led growth motions. John shares his thoughts on:

  • The financial benefit of focusing on both.
  • The common struggles organizations face when pursuing both PLG and sales led growth.
  • What success looks like for using both together.
  • Specific tactics you can use to drive value out of both sides of your growth funnel.

If you're struggling with how to use PLG and sales led growth together, don't miss this episode of Growth Stage. Listen now!

Transcript available on the FastSpring blog.

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

  continue reading

28集单集

Artwork
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Manage episode 410647133 series 3445242
内容由FastSpring提供。所有播客内容(包括剧集、图形和播客描述)均由 FastSpring 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

You might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product adoption and less reliance on human intervention to get the deal done. The expected result is more new revenue at higher profits. While this can often be true, organizations have realized that in order to increase ARPU and unlock massive new channels ARR, they need to couple PLG with a sales-led growth strategy. But can Product and Sales motions work together effectively?

In this episode of Growth Stage, we interview John Eitel of Demandbase about his adventures solving exponential growth puzzles within organizations like Canva and others using both PLG and sales-led growth motions. John shares his thoughts on:

  • The financial benefit of focusing on both.
  • The common struggles organizations face when pursuing both PLG and sales led growth.
  • What success looks like for using both together.
  • Specific tactics you can use to drive value out of both sides of your growth funnel.

If you're struggling with how to use PLG and sales led growth together, don't miss this episode of Growth Stage. Listen now!

Transcript available on the FastSpring blog.

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.

  continue reading

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