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Ethical Storytelling with MaryBeth Meyer of Pinky Swear Foundation
Manage episode 389684970 series 2898736
内容由Spencer Brooks提供。所有播客内容（包括剧集、图形和播客描述）均由 Spencer Brooks 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff.
This episode delves deep into the ethical aspects of storytelling in nonprofits, focusing on how organizations can authentically share their impact without exploiting the families they serve. MaryBeth provides valuable insights into the importance of matching marketing demographics with program demographics and the power of permission-based storytelling in fundraising efforts.
About the guest
MaryBeth Meyer serves as the Director of Marketing at Pinky Swear Foundation, a non-profit that offers financial and emotional support to children with cancer and their families.
Before joining Pinky Swear Foundation, MaryBeth held positions at UnityPoint Health – Des Moines and Walnut Creek Church. She also served on the Board of Directors of the Windsor Heights Chamber of Commerce.
MaryBeth's most significant roles include being a partner to her husband, Chris, and a mother to Addison, Owen, and James.
Contact MaryBeth
- Pinky Swear website: www.pinkyswear.org
- LinkedIn: https://www.linkedin.com/in/marybethmeyer4/
- Facebook: https://www.facebook.com/meyer.marybeth/
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