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Episode 44 - How to Structure New Website Pages for Successful Organic Search
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When building a client's new website, they often suggest to group multiple products on one website page. We don't recommend putting multiple product lines on your pages because it ruins the SEO value.
So when a client says, "I want to put RVs, ATVs, boat loans, and UTVs all on one page" -- we start the conversation by trying to explain the SEO value behind not only the single pages, but your root domain as a whole. Each individual product page should be utilizing the best keywords for SEO in URLs, in the metadata, in the on-page header, in your image alt text, and you're on-page headers throughout the page.
Tune-in for best practices for your product page structures.
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