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Episode 81 - The Most Successful Automated Emails Used by Banks and Credit Unions
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In this episode of FI GROW Solutions' podcast, Meredith Olmsted and Rebecca Gwaltney delve into the world of email marketing for banks and credit unions. They discuss the benefits and strategies behind behavior-based or automated email marketing, focusing on how financial institutions can leverage automated workflows to enhance customer engagement and streamline communication. Meredith and Rebecca explore various types of email marketing, including onboarding new members, behavior-triggered emails, and the importance of segmenting emails to boost cross-selling and deepen customer relationships.
Key Takeaways:
- Automation Efficiency: Automated email marketing saves time and effort by sending personalized messages based on customer interactions, improving engagement and sales.
- Strategic Onboarding: Differentiating between direct and indirect onboarding emails helps tailor the content to the customer's familiarity with the institution, enhancing their initial experience.
- Behavior-Based Triggering: Utilizing behavior-triggered emails allows institutions to re-engage customers at critical moments, potentially increasing the effectiveness of promotions and offers
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