764. The Inside View: Marketing Your Music with Doc Watson

Holy Culture Radio

In this episode, we delve into the fast-paced world of Christian Hip Hop (CHH) where approximately 40 new songs are released every week. We discuss the challenges of getting on editorial playlists, the role of major platforms like Apple and Spotify, and how they select tracks. The conversation highlights the importance of having industry insiders who understand the game and the new opportunities for radio airplay in CHH. We also explore the economics of music promotion, the cost of radio campaigns, and the return on investment. Finally, we underscore the importance of consistency and smart budgeting in a music career, offering insights into a strategic approach for long-term success.

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