使用Player FM应用程序离线!
Bonus Episode: Big Swings vs. Small Wins: Embracing the Testing Mindset
Manage episode 430700407 series 2470924
Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands.
He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce.
Intelligems today enables brands to A/B test content, pages, discounts, shipping fees, and prices on their storefronts. It also enable brands to build tailored experiences and personalizations informed by the learnings of those tests.
In This Conversation We Discuss:
- [01:12] Intro
- [02:04] Transitioning from ridesharing to Ecommerce
- [03:09] Testing product prices for big impact
- [04:41] Benefiting from Google's unexpected move
- [05:44] Gaining traction with early adopters
- [06:44] Clarifying CRO basics and misconceptions
- [08:04] Balancing conversion rate and AOV
- [10:04] Adopting a testing mindset
- [11:56] Exploring test win rates and client mindset
- [13:45] Iterating quickly after test failures
- [14:36] Trusting data over intuition
- [15:55] Embracing non-winning test results
- [16:33] Assessing business lifecycle impact
- [17:10] Balancing orders with profit margins
- [19:18] Understanding statistical significance basics
- [21:04] Evaluating probabilities in test outcomes
- [22:23] Considering risks in statistical test outcomes
- [23:16] Moving on when tests reach clear results
- [24:52] Balancing creativity and analytics in a CRO
- [25:44] Psychological insights to optimize conversions
- [27:24] Leveraging psychology in Ecommerce strategies
- [28:18] Consumer behavior with key readings
- [29:04] Testing price strategies for bigger impact
- [30:24] Integrating brand education into conversion tactics
- [31:50] Optimizing landing pages for high traffic
- [33:20] Prioritizing first impressions on landing pages
- [34:06] Running advanced tests with Intelligems
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Price A/B testing for Ecommerce intelligems.io/
- Follow Adam Kitain linkedin.com/in/adamkitain/
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
419集单集
Manage episode 430700407 series 2470924
Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands.
He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce.
Intelligems today enables brands to A/B test content, pages, discounts, shipping fees, and prices on their storefronts. It also enable brands to build tailored experiences and personalizations informed by the learnings of those tests.
In This Conversation We Discuss:
- [01:12] Intro
- [02:04] Transitioning from ridesharing to Ecommerce
- [03:09] Testing product prices for big impact
- [04:41] Benefiting from Google's unexpected move
- [05:44] Gaining traction with early adopters
- [06:44] Clarifying CRO basics and misconceptions
- [08:04] Balancing conversion rate and AOV
- [10:04] Adopting a testing mindset
- [11:56] Exploring test win rates and client mindset
- [13:45] Iterating quickly after test failures
- [14:36] Trusting data over intuition
- [15:55] Embracing non-winning test results
- [16:33] Assessing business lifecycle impact
- [17:10] Balancing orders with profit margins
- [19:18] Understanding statistical significance basics
- [21:04] Evaluating probabilities in test outcomes
- [22:23] Considering risks in statistical test outcomes
- [23:16] Moving on when tests reach clear results
- [24:52] Balancing creativity and analytics in a CRO
- [25:44] Psychological insights to optimize conversions
- [27:24] Leveraging psychology in Ecommerce strategies
- [28:18] Consumer behavior with key readings
- [29:04] Testing price strategies for bigger impact
- [30:24] Integrating brand education into conversion tactics
- [31:50] Optimizing landing pages for high traffic
- [33:20] Prioritizing first impressions on landing pages
- [34:06] Running advanced tests with Intelligems
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Price A/B testing for Ecommerce intelligems.io/
- Follow Adam Kitain linkedin.com/in/adamkitain/
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
419集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。