Bonus Episode: Ecommerce Edge: Resilient Growth and Authentic Branding with Kyle Hency

Honest Ecommerce

Kyle Hency brings years of entrepreneurial expertise to the world of ecommerce and operational efficiency. He is the Co-Founder and former CEO of Chubbies, Co-Founder at Loop Returns, and now Co-Founder & CEO of GoodDay Software, where he’s redefining ERPs for modern Shopify brands.

Kyle’s experience spans building beloved DTC brands to scaling SaaS solutions. His time at Chubbies and Loop Returns has equipped him with unparalleled insights into brand growth, team leadership, and operational optimization.

With a passion for empowering businesses, Kyle specializes in creating tools that streamline processes, boost resilience, and help brands thrive in today’s competitive landscape. His journey reflects a commitment to innovation, entrepreneurship, and delivering impactful solutions that drive success.

In This Conversation We Discuss:

• [00:40] Intro
• [01:19] Focusing on early internet innovations
• [03:23] Establishing values through collaborative processes
• [05:05] Focusing on why customers engage with your brand
• [06:40] Balancing innovation with retail fundamentals
• [08:40] Simplifying customer service with self-service tools
• [10:23] Expanding Loop's reach with new customers
• [11:38] Turning a problem into a new business opportunity
• [13:11] Moving from spreadsheets to systems
• [17:47] Overcoming ERP complexities with streamlined solutions
• [19:45] Tailoring solutions for Shopify-centric operations
• [21:59] Empowering teams with centralized data access
• [24:04] Helping early-stage brands with scalable systems
• [25:48] Partnering to simplify warehouse management systems
• [27:40] Preparing for challenges with a resilience-first mindset

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A unified, reliable retail OS gooddaysoftware.com/
• Proper length men’s shorts & more chubbiesshorts.com/
• Returns management for Ecommerce brands loopreturns.com/
• Follow Kyle Hency linkedin.com/in/khency

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