#30 - Suzanne Mason [Confident], Co-Founder & COO, Sprout Family

How I Became...

Ready for a deep dive into the world of entrepreneurship, fertility, and breaking barriers? On this episode, we’re joined by Suze Mason, co-founder and COO of Sprout Family, as she takes us through her inspiring journey of launching a company with a mission to make fertility, surrogacy, and adoption care accessible to all Canadians through employer benefits.

Suze saw a glaring gap in fertility care coverage in Canada and set out to tackle the financial barriers that hold so many people back from starting or growing their families. She shares the pivotal lessons she’s learned about building meaningful relationships, the power of open communication, and why it’s time to bring reproductive health into the spotlight.

But we’re not sugar-coating it. This episode touches on some vulnerable and real stories about fertility struggles, so please be mindful of the trigger warnings.

Key Takeaways:

• Sprout's Mission: Making fertility, surrogacy, and adoption care accessible across Canada through innovative employer benefits packages.
• Canada vs. The World: Fertility coverage in Canada lags behind, with only 2% of employers offering it—compared to 50% in the US.
• Entrepreneurship Lessons: Building relationships and effective communication are key to validating demand and aligning stakeholders in any business.
• Breaking the Silence: Open conversations about reproductive health are essential to break stigma and support those on their fertility journeys.
• Men in Fertility: Men play an active role, and male factor infertility needs more attention in the conversation.
• Changing the Landscape: More companies are waking up to the importance of fertility coverage, recognizing that reproductive health is critical for employee wellbeing.
• Founder's Mindset: Being a founder doesn’t mean being a rebel—it’s about leveraging skills from your past roles to create meaningful change.

This conversation will leave you empowered, informed, and ready to reframe how we think about reproductive health and entrepreneurship. Tune in!