B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88)

How I Made it in Marketing

If a podcast plays in a forest and no one is around to hear it, does it make a sound?

Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t always create content for an audience, sometimes the audience is an afterthought.

We’re too focused on an algorithm. Or a lead generation goal. Or a calendar. Or a process.

So I love this lesson from a podcast quest application – ‘there is no content without an audience.’

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Ashley Levesque, Vice President of Marketing, Banzai (https://www.banzai.io/).

Banzai is a public company traded on NASDAQ and currently valued at $100 million. Levesque is currently a team of one, but she manages five functions in this newly public company.

Stories (with lessons) about what she made in marketing

Here are some lessons from Levesque that emerged in our discussion.

• Data is more compelling than anecdote
• There is no content without an audience
• Overhiring is a real thing
• Say ‘yes’ before you’re ready
• The higher up you go, your priority becomes the people
• There are three things to solve for in times of unmet expectations

Related content discussed in this episode

MeclabsAI.com now has expert assistants – copywriter, project planner, marketing professor, and social media pro. It’s totally FREE to use, you don’t even have to register (for now). MECLABS is the parent organization of MarketingSherpa.
The Last Blog Post: How to succeed in an era of Transparent Marketing (https://marketingexperiments.com/copywriting/last-blogpost-transparent-marketing)

Growth Marketing: Give a choice of "yes" or “yes” (podcast episode #37) (https://www.marketingsherpa.com/article/interview/growth)

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

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