Personal Development in Career: Step out of your comfort zone (episode #73)

How I Made it in Marketing

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“Everything can be taken from a man but one thing: the last of the human freedoms—to choose one's attitude in any given set of circumstances, to choose one's own way.”

This is from Viktor Frankl, in the book ‘Man’s Search for Meaning.’ He learned it in a very serious way, as a prisoner in Nazi concentrations camps.

But he was a psychiatrist, and he used his experience in the Holocaust to write that book, one of the ten most influential books of all time according to the Library of Congress, and help us all learn to live better lives.

Which includes better work lives as well. As a marketer it can feel like you’re in the eye of the storm, with so much happening to you. But as our next guest reminds us, even in the times that seem most challenging to us, “the only thing you can control is your attitude.”

That’s right, when things are out of control, you are still in control of something.

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Regina DeMars, Director of Content Marketing and Strategy, FNBO (https://www.fnbo.com/).

FNBO is the First National Bank of Omaha, a subsidiary of First National of Nebraska. First opened in 1857, First National of Nebraska has $30 billion in assets and 5,000 employees.

DeMars manages a team of five people, both internal and external communications.

Stories (with lessons) about what she made in marketing

Some lessons from DeMars that emerged in our discussion:

• The only thing you can control is your attitude
• Step out of your comfort zone
• It’s so important to take time to build relationships with the people you work with – it builds trust in each other and team effectiveness.
• Live a purpose-driven life
• Learn how to be a good listener and be your authentic self
• Lead by example rather than micro-managing

Related content discussed in this episode

Heuristic Cheat Sheet: 10 methods for improving your marketing (https://marketingexperiments.com/conversion-marketing/10-heuristic-cheat-sheet)

Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) (https://www.marketingsherpa.com/article/interview/team-building)

Servant Leadership in Marketing: We are only as good as how we handle humbling moments (podcast episode #54) (https://www.marketingsherpa.com/article/interview/servant-leadership)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

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