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Episode 42 - Build Your Personal Brand!

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Manage episode 438230046 series 3527008
内容由Bob Mangold提供。所有播客内容(包括剧集、图形和播客描述)均由 Bob Mangold 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
  • Welcome & Episode Info:
    • Host: Bob Mangold, the Listing Coach.
    • Episode: 42 of the "If You List, You Last" podcast.
    • Topic: Personal branding – its importance and how to build it.
    • Reminder: Join the Facebook group "Real Estate Asset Advisors" for discussions.

Recruiting High-Performance Agents

  • Target Regions: California, Arizona, Florida, Texas, Illinois, and Kansas.
  • Opportunity: Interested in starting and growing a listing agency.
  • Support: Marketing and infrastructure investment with no overrides or royalties.

Mortgage Market Update

  • PCE Data:
    • Headline rose 0.15% in July, year-over-year inflation at 2.5%.
    • Core rate inflation remained at 2.6%.
    • Impact: Inflation moderating, aligning with the Fed's target.
    • Mortgage Rates: Potential drop below 6% by the end of the year.
  • Existing Home Sales:
    • Sales rose 1.3% in July, median home price at $423,000.
    • Inventory slightly increased, with the market still stagnant.

Personal Branding Overview

  • Misconception: Personal branding is not just social media.
  • Importance: Engage with your audience, showcase expertise, be personable.
  • Strategy:
    • Post content and engage with the audience.
    • Social media is a conversation – interact, don't just post.

Content Creation Tips

  • Content Types:
    • Market updates, industry insights, behind-the-scenes content.
    • Client testimonials, personal stories, educational content.
    • Use tools like ChatGPT for research and content creation.
  • Research:
    • Use Google and YouTube to find trending topics.
    • Focus on educating the consumer.

Community Involvement

  • Branding Beyond Social Media:
    • Be known in your community through sponsorships and partnerships.
    • Consistency is key: Regularly post content to build trust.

Website Importance

  • Shocking Statistic: 74% of real estate agents don't have their own website.
  • Website Content:
    • Should be educational, geographically specific, and mobile-optimized.
    • Incorporate blogging for SEO and lead generation.
    • Use ChatGPT for content optimization.

Video Content & Distribution

  • Video Ideas:
    • Market updates, property tours, educational videos.
    • Client testimonials and personal stories.
  • Distribution:
    • Use platforms like TikTok, Instagram, Facebook, and LinkedIn.
    • Leverage tools like Simple Social Posting software.

Offline Networking

  • Networking Groups:
    • Start your own if needed, use platforms like Meetup.
    • Sponsor local events, volunteer, and speak at community events.

Measuring Branding Success

  • Engagement: Look for growth in followers, engagement, and business results.
  • Regular Review: Consistently update and improve branding elements.
  • Handling Negative Feedback:
    • Respond professionally, not defensively.
    • Understand that negative feedback is inevitable.

Final Thoughts

  • Personal Branding: It's an

Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

  continue reading

49集单集

Artwork
icon分享
 
Manage episode 438230046 series 3527008
内容由Bob Mangold提供。所有播客内容(包括剧集、图形和播客描述)均由 Bob Mangold 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
  • Welcome & Episode Info:
    • Host: Bob Mangold, the Listing Coach.
    • Episode: 42 of the "If You List, You Last" podcast.
    • Topic: Personal branding – its importance and how to build it.
    • Reminder: Join the Facebook group "Real Estate Asset Advisors" for discussions.

Recruiting High-Performance Agents

  • Target Regions: California, Arizona, Florida, Texas, Illinois, and Kansas.
  • Opportunity: Interested in starting and growing a listing agency.
  • Support: Marketing and infrastructure investment with no overrides or royalties.

Mortgage Market Update

  • PCE Data:
    • Headline rose 0.15% in July, year-over-year inflation at 2.5%.
    • Core rate inflation remained at 2.6%.
    • Impact: Inflation moderating, aligning with the Fed's target.
    • Mortgage Rates: Potential drop below 6% by the end of the year.
  • Existing Home Sales:
    • Sales rose 1.3% in July, median home price at $423,000.
    • Inventory slightly increased, with the market still stagnant.

Personal Branding Overview

  • Misconception: Personal branding is not just social media.
  • Importance: Engage with your audience, showcase expertise, be personable.
  • Strategy:
    • Post content and engage with the audience.
    • Social media is a conversation – interact, don't just post.

Content Creation Tips

  • Content Types:
    • Market updates, industry insights, behind-the-scenes content.
    • Client testimonials, personal stories, educational content.
    • Use tools like ChatGPT for research and content creation.
  • Research:
    • Use Google and YouTube to find trending topics.
    • Focus on educating the consumer.

Community Involvement

  • Branding Beyond Social Media:
    • Be known in your community through sponsorships and partnerships.
    • Consistency is key: Regularly post content to build trust.

Website Importance

  • Shocking Statistic: 74% of real estate agents don't have their own website.
  • Website Content:
    • Should be educational, geographically specific, and mobile-optimized.
    • Incorporate blogging for SEO and lead generation.
    • Use ChatGPT for content optimization.

Video Content & Distribution

  • Video Ideas:
    • Market updates, property tours, educational videos.
    • Client testimonials and personal stories.
  • Distribution:
    • Use platforms like TikTok, Instagram, Facebook, and LinkedIn.
    • Leverage tools like Simple Social Posting software.

Offline Networking

  • Networking Groups:
    • Start your own if needed, use platforms like Meetup.
    • Sponsor local events, volunteer, and speak at community events.

Measuring Branding Success

  • Engagement: Look for growth in followers, engagement, and business results.
  • Regular Review: Consistently update and improve branding elements.
  • Handling Negative Feedback:
    • Respond professionally, not defensively.
    • Understand that negative feedback is inevitable.

Final Thoughts

  • Personal Branding: It's an

Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

  continue reading

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