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内容由Kelly Borth提供。所有播客内容（包括剧集、图形和播客描述）均由 Kelly Borth 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Ignite Your Business® Podcast - GREENCREST Ep 112 - Kelly Borth, CEO and Chief Strategy Officer, GREENCREST -- Thought Leadership: Use Your Expertise to Ignite Your Marketing
Manage episode 344430908 series 2395140
内容由Kelly Borth提供。所有播客内容（包括剧集、图形和播客描述）均由 Kelly Borth 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Thought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to ignite your business™.
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Manage episode 344430908 series 2395140
内容由Kelly Borth提供。所有播客内容（包括剧集、图形和播客描述）均由 Kelly Borth 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Thought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to ignite your business™.
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