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076: The Secrets of Marketing Automation with Kevin Bobowski

31:49
 
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Manage episode 151070489 series 1014290
内容由Dominick Sirianni提供。所有播客内容(包括剧集、图形和播客描述)均由 Dominick Sirianni 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Quote:

“The CMO has quickly become a general manager.” - Kevin Bobowski

Guest:

Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.

Company:

Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.

In This Episode:

  • How Marketing Automation can revolutionize your business.
  • His unusual path to becoming a CMO.
  • What Act-On does as a company.
  • The advantages of being a last mover.
  • What to look for when considering a marketing automation software.
  • The evolution of the CMO role.

Resources:

A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.

PWC

Web Trends

Exact Target

OfferPop

Act-On

  continue reading

96集单集

Artwork
icon分享
 
Manage episode 151070489 series 1014290
内容由Dominick Sirianni提供。所有播客内容(包括剧集、图形和播客描述)均由 Dominick Sirianni 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Quote:

“The CMO has quickly become a general manager.” - Kevin Bobowski

Guest:

Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.

Company:

Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.

In This Episode:

  • How Marketing Automation can revolutionize your business.
  • His unusual path to becoming a CMO.
  • What Act-On does as a company.
  • The advantages of being a last mover.
  • What to look for when considering a marketing automation software.
  • The evolution of the CMO role.

Resources:

A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.

PWC

Web Trends

Exact Target

OfferPop

Act-On

  continue reading

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