Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Klout Consulting提供。所有播客内容(包括剧集、图形和播客描述)均由 Klout Consulting 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#041 From Wholesale to D2C with Style Reform
Manage episode 312441311 series 3235701
内容由Klout Consulting提供。所有播客内容(包括剧集、图形和播客描述)均由 Klout Consulting 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago. The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused. In this episode, Rony, Kevin and I talk about: - How we got started with Style Reform and some unique aspects of their onboarding - How a post by JLo happen and its effects on the business - The Difference between Sales and Marketing - Bidding strategies: Lowest costs vs Cost Cap campaigns - Moving from Wholesale to D2C - Lessons Learned for Klout
…
continue reading
43集单集
Manage episode 312441311 series 3235701
内容由Klout Consulting提供。所有播客内容(包括剧集、图形和播客描述)均由 Klout Consulting 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago. The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused. In this episode, Rony, Kevin and I talk about: - How we got started with Style Reform and some unique aspects of their onboarding - How a post by JLo happen and its effects on the business - The Difference between Sales and Marketing - Bidding strategies: Lowest costs vs Cost Cap campaigns - Moving from Wholesale to D2C - Lessons Learned for Klout
…
continue reading
43集单集
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