Silent Designers Episode 1 - Anna Wilson, 52 North

Innovate UK

Redefining Design Boundaries: Join us for the inaugural episode of 'Silent Designers' as Anna Wilson takes us on a captivating journey into the world of design. With a fresh and innovative approach, Anna showcases the true essence of design in its purest form, while also sharing her unexpected path into process design. Reflecting on her experiences, Anna reveals, "This doesn't work so well, let's come back to the drawing board and try to improve that. My main learning is that it's an iterative process and actually, it is never finished." Trained as a vet and now Head of Operations at 52North, a Cambridge-based Health Tech start-up, Anna is transforming triage for neutropenic sepsis, a critical complication of cancer chemotherapy. Additionally, as the founder of Tortoise, a digital health solution, she aims to support people in their recovery journey after injury. Discover the limitless possibilities of design as Anna shares her unique insights and challenges faced along the way. Tune in to be inspired by her multifaceted use of design. As part of our commitment to empowering innovators, we invite you to join the Design In Innovation Network (DIIN), a vibrant community of cross-sector innovators who are passionate about driving innovation outcomes. Our online platform serves as a collaborative hub, connecting you with sector experts and fostering meaningful engagements. Discover the vast potential of design and uncover new pathways to embed it into your own innovation journey. Join the community: https://designinnovationnetwork.ktn-uk.org/ Meet our hosts for the "Silent Designers" series Steve Welch Steve is half-engineer, half-scientist … all innovation! After a lengthy career in systems engineering applied to Spacecraft projects, he is now director of Innovate UK KTN’s activities in Knowledge Transfer, Place and Design. Steve has long appreciated the overlap between engineering and design and is always delighted by fresh ideas—especially the fresh ideas that pay-off: and that’s where this series comes from. Katherine Wildman Katherine is a B2B copywriter working with multinational businesses on projects that can involve anything from video scripts and tone of voice development to marketing campaigns and case studies. Katherine is interested where innovative ideas come from. What was the actual problem our guests identified and how they went about solving the challenge they faced?