Ep. 010: Steve Uharriet, Fruit Fly Swatter

iSellBeer with Tracy Neal for Sales Reps, Managers, and Beer Distributors owners who I Sell Beer

EPISODE INTRO

Steve Uharriet is a 30+ year veteran of the beer industry and last winter I ran into him at a bar (go figure). We’re coached against each other in Little League over the years and I’ve known him as the Boston Beer guy and he’s known me as the MillerCoors guy. In an attempt to promote my podcast I asked Steve if he had listened to it yet and he said no. As I explained the format of the podcast to him he said, “you should have me on there, my first day on the job was as a fruit fly swatter when I was about 14 years old.” I said, “stop, I don’t want to hear any more, save it for the real interview so I can hear it for the first time!” And here you go. I hope you enjoy this as much as I did. iSellBeer presents to you; Steve Uharriet.

INDUSTRY JARGON MENTIONED

Breakage Department

Santa Clara County

San Jose

Fruit Fly Swatter

Breakage Department

Driver-Sell

Pre-Sell

On-Premise

Will Call

8-bay truck

Night Loader

Fork Lift

Warehouse Manager

High End Imports

Contract Brewing

Brewery Restaurants

Salesman

Route Manager

Never Trust a Skinny Brewer

National Sales Director

Scanbacks

Scanning

Tastings

Pairings

Czech Style Pilsner

Blonde Bock

Variety Packs

Pilsner

Costco Road Show

Hand Selling

Co-wrapper

Reinheizchabach

Full Time Employment

Flavor Profile

Mango Pulp

Certified Yeast Master

Warehouse Direct

Three-Tier System

Happy Dance

Grenade

Hornet Bottle 99 cent

Consulting Company

Brewers

Home Brewing

Strong Belgium Ale

New England Style Hazy IPA

#isellbeer

@isellbeernation

PEOPLE & BRANDS THAT WE MENTION

Joseph George Distributing

Kevin Geroge

PT Liquors, Meridian Avenue

Olympia

Heineken

Hamms

Molson

M.E. Foxx Distributing

Anheuser-Busch

Perrier Water

New York Seltzer

MillerCoors

Miller Brewing Co

Coors Brewing Co

G. Heileman Brewing Co

Henry Weinhard

Old Style

Old Milwaukie

Colt 45

Bergie

Bergermeister

Carling Black Label

Schmidts Beer

Mickey’s Malt Liquor

Blatt’s Beer

Jim Cook

Red Hook

Pyramid

Boston Beer

Oregon Ales

Pete’s Wicked Ale

Blitz Weinhard

Anchor Steam

Gordon Birsch

Dan Gordon

Dean Birsch

Martzen

San Francisco

Palo Alto

Honolulu

Anaheim

San Diego

Sierra Nevada

Snapple

Munich

Sierra Nevada Pale Ale

Alan Bond Australia

Stroh Family

Easter Seals

Scott Ryman

Dennis Ryman

Killian’s Irish Red

Mickey’s Malt Liquor

Gunsmoke

Bonanza

Hulu

Netflix

Breaking Bad

Jamil Zainasheff

Heretic Brewing Co

Make America Juicy Again MAJA Hazy IPA

Idaho

Illinois

Pennsylvania

California

Justin Crossley

the Brewing Network

BYOB TV Show

Brew Your Own Beer TV Show

Sierra Nevada Hazy IPA

Arizona

Nevada

Juicier than Thou

You can’t Handle the Juice

Tangerine Tornado TNT

HELPFUL LINKS

http://hereticbrewing.com/