#82 Do I need to know HTML to run my website, and what is it anyway? Plus Prepping for 2024

Jonny Ross Fractional CMO

Hosts

• Jonny Ross
• Pascal Fintoni

Welcome & Introduction

• Celebrating the launch of a new program and the completion of the Website Best Practice Webinar Series.
• The aim is to make you proud of your website again and help it work harder for you.

Segments:

You Ask, We Answer

• Question: Do I need to know HTML to run my website, and what is it anyway?
• Summary: Discussing the basics of HTML and its role in website management.
• Key Takeaways:
• Understanding HTML isn't essential but is beneficial for customization and effective communication with developers.

Website Stories

• Featured Article: "Half of personalised content is boring and unhelpful" by Duncan MacRae for Marketing Tech News.
• Summary: Examination of the pitfalls of personalized content.
• Key Takeaways:
• Importance of meaningful insights and relevance in content.
• Focus on specific customer groups for personalization.

The Website Engine Room

• Pascal's Pick: Statista - Portal for Market Data, Research, and Stats
• Jonny's Pick: Coolors.co - Fast and easy-to-use color palette generator.

The Website Call To Action

• Jonny Ross: Improve content readability with bullets and subheadings.
• Pascal Fintoni: Set up a research project team to gather data for 2023 retrospectives and 2024 forecasts.
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Contact Information:

Jonny Ross

• LinkedIn: Jonny Ross
• Website: Jonny Ross

Pascal Fintoni

• LinkedIn: Pascal Fintoni
• Website: Pascal Fintoni

Feel free to send us your questions, share your preferred apps, and links to your website updates! We'd love to give you a shoutout in the next episode. 🎙️

See you next time!

Timestamps

Do I need to know HTML? [00:02:32]

Discussion on whether content marketers need to know HTML and its benefits in website customization.

Half of personalized content is boring and unhelpful [00:09:06]

Analysis of a report on marketers' approach to personalized content and the negative reactions from consumers.

Understanding your audience [00:10:23]

Importance of not trying to cater to everyone and the need to create relatable content for a deeper connection with consumers.

Understanding Your Audience [00:11:43]

The importance of deeply understanding your audience's mindset, pain points, and journey.

Identifying Key Customer Groups [00:12:48]

Using a mapping exercise to identify the customer groups that are most relevant and important to your business.

Using Data and Research for Content Strategy [00:13:42]

The value of using website analytics, reading industry magazines, attending conferences, and engaging with customers to gather insights for content strategy.

Planning Ahead [00:23:40]

The speaker discusses the importance of planning ahead and suggests that listeners should start working on their 2023 retrospectives and 2024 forecasts. They recommend putting together a research project team and utilizing local universities and authoritative data sources.

Aligning Efforts with Data Sources [00:24:45]

The speaker emphasizes the need to align efforts with reliable data sources in order to produce meaningful 2023 retrospectives and 2024 forecasts. They suggest following industry authorities, universities, and institutions on Twitter to stay updated and ensure the accuracy and depth of the research.

Improving the Online Experience [00:25:50]

The speaker discusses the importance of creating a more meaningful relationship with designers to enhance the online experience for audiences. They mention personalized content, understanding HTML, and the use of brand colors as tools to improve website design and planning for the future.