#83 Rewind & Recap: BrightonSEO 2023

Jonny Ross Fractional CMO

Introduction to the episode with a unique twist: Host Jonny Ross becomes the guest, and regular co-host Pascal Fintoni takes the lead!

Exploring BrightonSEO 2023

Jonny shares his exciting journey to BrightonSEO 2023, one of the SEO industry's most anticipated events.

Highlights of attending various conference sessions, including insights into TikTok trends, Google updates, and the role of AI in content creation and SEO.

The importance of investing in personal and professional development, discussed in the context of Jonny's commitment to staying updated in the SEO landscape.

The significance of claiming an online presence and providing a comprehensive digital experience for businesses in the digital age.

SEO Trends and Strategies for 2024

An exploration of the standout SEO strategies that are expected to shape the digital landscape in 2024.

The concept of accessibility in web design and its role in providing an inclusive online experience for all users.

The evolving role of AI in strategic thinking and planning, as discussed during Jonny's sessions at BrightonSEO.

Jonny's reflections on a thought-provoking talk by Professor Hannah Fry on data and AI and its real-world applications.

Special Guests and Insights

A mention of special guests, including John Mueller from Google, sharing insights on Google updates and the focus of SEO in 2024.

The intriguing discussion surrounding data and AI, inspired by Professor Hannah Fry's talk, and its implications for businesses.

Conclusion

Wrapping up the episode with gratitude to Jonny for sharing his BrightonSEO experience and insights.

Encouragement for listeners to stay tuned for more engaging episodes of the "Jonny Ross Fractional CMO" podcast.

Connect with Jonny Ross and Pascal Fintoni

Join the conversation and connect with Jonny Ross on LinkedIn.

Stay updated on Pascal Fintoni's insights and expertise by following him on LinkedIn.

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Timestamps:

Choosing Brighton SEO [00:01:25]

Johnny explains why he chose to attend the Brighton SEO conference and the value of continuous learning and development in his career.

Content Selection at Brighton SEO [00:03:54]

Johnny discusses the challenge of choosing which talks to attend at the conference and the importance of exploring different tracks and smaller rooms for unique insights.

Meeting John Miller [00:06:36]

Johnny shares his experience of attending a talk by John Miller, the face of Google, and having a conversation with him about the impact of chatgpt on search.

The power of TikTok [00:10:18]

Insights into current trends on TikTok and how it can influence website signals and gain algorithmic advantage.

AI in search results [00:13:08]

Discussion on Google's introduction of AI in search results and the impact on businesses' ability to drive traffic from SERPs.

Focus on speed and accessibility [00:16:19]

Emphasis on the importance of website speed and accessibility in Google's algorithm updates, with future updates likely to prioritize these factors.

The importance of pillar content and using AI [00:21:25]

Creating a pillar piece of content that is resourceful and using AI to help structure it and think about keywords.

Reducing content quantity and increasing quality [00:22:02]

Focusing on creating less content but with higher quality and depth, and using tools to find keywords related to a specific topic.

Embracing AI and focusing on accessibility [00:22:37]

The importance of embracing AI in content creation, while also focusing on accessibility and improving SEO by looking at accessibility scores.