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Episode #14: From 142 Alpacas to the Best Fiber Festival: Liz Mitchko’s Journey"
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Episode #14: From 142 Alpacas to the Best Fiber Festival: Liz Mitchko’s Journey"
Episode Summary:
In this joy-filled episode of the Coming Home to Joy Business Podcast, host Tina Joy Cochran interviews Liz Mitchko, founder and owner of Whirlwind Ranch. Liz shares the journey of her award-winning alpaca ranch and her successful fiber festival called Fiber U. She also offers valuable insights on marketing and merchandising strategies for business owners. It's a lively conversation that not only inspires but also provides useful tips for anyone interested in creating and maintaining a successful lifestyle business.
Key Points:
- Whirlwind Ranch started as an alpaca ranch and evolved into a thriving fiber business.
- Fiber U is a fiber festival that promotes fiber arts education.
- Marketing and merchandising work together to bring awareness to a product or service and showcase it effectively.
- Understanding the psychology of your target audience is crucial in both marketing and merchandising.
- Fiber U takes place every July in Lebanon, Missouri.
- Whirlwind Ranch exemplifies how a business can adapt and evolve to suit one's lifestyle.
Links Mentioned:
- [Whirlwind Ranch Website](https://whirlwindranch.com/)
- [Fiber U Information](https://fiber-u.com/)
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