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Brand stories : TED 品牌故事之TED
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Hey Alex, you like watching TED talks, right? What does TED stand for?
嘿，Alex, 你喜欢看TED演讲，对吧？TED代表什么呢?
It stands for technology, entertainment and design. It's had the same name since 1984, when it started as a conference.
它代表技术、娱乐和设计。它从1984年起就一直沿用同一个名字，创立之初是个会议。
Wasn't it bought out by Chris Anderson in 2001?
它不是在2001年被Chris Anderson收购了吗?
Yes. That's when it really took off and turned into a non-profit.
是的。就是那个时候它才真正火起来，成为了一个非盈利组织。
That's also around the time they started posting free content online. Since then, tons of their videos have gone viral.
也是大约在那个时候他们开始在网上发布免费的内容。自那时起，他们的海量视频迅速走红。
It's no surprise. They totally nailed the compelling speech thing.
这不足为奇。他们在演讲内容引人入胜这点上做的很成功。
They also do an annual conference in Vancouver. I wish I could go. It must be really exclusive.
他们在温哥华有年会。我希望我能去参加。会议肯定只有特定人士才能参加吧。
Actually, anyone can go. But you have to apply and be accepted. And tickets are very expensive, like 10 grand each. So it's exclusive in that sense.
其实，任何人都可以去。但你必须申请并获得通过。而且票很贵，大概每张一万美元。所以从这个意义上来说是只有特定人士才能参加。
That's steep. Isn't TEDx a more affordable version?
那挺贵的。不是有个稍微平价一点的版本TEDx吗?
Yes. But TEDx events are not technically run by TED. Do you know there's even a competition now?
是的。但严格来说TEDx活动不是由TED运营的。你知道现在还有个比赛吗?
You mean TED Prize? It's a $1 million prize for the best idea that sparks global change.
你是说TED大奖？这是个100万美元的大奖，用于奖励那些激发全球变革的杰出思想。
That's awesome. You know what they say: Nothing is more powerful than an idea!
太棒了。你知道人们常说：没有什么比思想更强大!
Grammar | 语法点
In a sense 在某种意义上
Something that is true “in a sense” means that it is partly true or true from a particular perspective.
某事“在某种意义上”正确指的是它在一定程度上是正确的，或者从某个特定的角度来看是正确的。
For example:
Coffee is healthy in a sense.
从某种意义上说，咖啡是健康的。
In that sense 从这个意义上来说
When you want to refer to the “sense” that something is true, you can use “in that sense” to refer to it.
当你想说明某件事从某个特定的“意义”上来说是正确的，你可以用“in that sense”来表达。
For example:
In that sense, the book is a true story.
从这个意义上讲，这本书是一个真实的故事。
In some sense 在某些意义上
Finally, when the “sense” is not easy to explain or know, you can use “in some sense” to refer to the undefined way that it’s true.
最后，当某种“意义”不容易解释或理解时，你可以用“在某些意义上”来表示它是正确的。
For example:
In some sense, we are all looking for love.
从某种意义上来说，我们都在寻找爱。
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