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#51: Plus or Prime?

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Manage episode 318663367 series 3234937
内容由Liquid Barcodes提供。所有播客内容(包括剧集、图形和播客描述)均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This audio article discusses the launch, USP's and positioning of Walmart Plus versus Amazon Prime.

Despite launching a full fifteen years after Amazon Prime, the two giant brands offer customers incredibly similar benefits, focused mainly on unlimited delivery of online grocery orders.

With over 5,000 Walmart stores throughout North America, Walmart claims to offer unprecedented value and the "ultimate life hack" for US consumers.

Listen to the article to understand the key differences between the two programmes and whether the $21 price difference will be enough to drive customers to Walmart Plus, given the extraordinary popularity of Amazon as the "first mover" in this intensely competitive business.

Show Notes:

1) Plus or Prime

  continue reading

63集单集

Artwork
icon分享
 
Manage episode 318663367 series 3234937
内容由Liquid Barcodes提供。所有播客内容(包括剧集、图形和播客描述)均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This audio article discusses the launch, USP's and positioning of Walmart Plus versus Amazon Prime.

Despite launching a full fifteen years after Amazon Prime, the two giant brands offer customers incredibly similar benefits, focused mainly on unlimited delivery of online grocery orders.

With over 5,000 Walmart stores throughout North America, Walmart claims to offer unprecedented value and the "ultimate life hack" for US consumers.

Listen to the article to understand the key differences between the two programmes and whether the $21 price difference will be enough to drive customers to Walmart Plus, given the extraordinary popularity of Amazon as the "first mover" in this intensely competitive business.

Show Notes:

1) Plus or Prime

  continue reading

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