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#52: Lidl Launches Loyalty

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Manage episode 318663366 series 3234937
内容由Liquid Barcodes提供。所有播客内容(包括剧集、图形和播客描述)均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Lidl is an extraordinarily successful brand within the European grocery market, with a core promise to simplify supermarket shopping and share the savings with its customers.

Its concept has proven hugely popular with customers, and Lidl is now the cheapest supermarket chain in the UK and boasts over 11,000 stores in 32 countries.

Having recently launched its "Lidl Plus" loyalty programme in the UK, Germany and Ireland, it is now leveraging the power of instant gratification, gamification and personalised coupons to drive its growth and popularity.

Boasting simplicity and speed to join, Lidl Plus looks like another great concept that's set for success.

Listen to this episode of Liquid Barcodes Live Loyalty podcast to hear all about Lidl Plus and it's strategies for simplicity and success.

Show Notes:

1) Loyalty Article on Liquid Barcodes: Lidl Launches Loyalty

  continue reading

63集单集

Artwork
icon分享
 
Manage episode 318663366 series 3234937
内容由Liquid Barcodes提供。所有播客内容(包括剧集、图形和播客描述)均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Lidl is an extraordinarily successful brand within the European grocery market, with a core promise to simplify supermarket shopping and share the savings with its customers.

Its concept has proven hugely popular with customers, and Lidl is now the cheapest supermarket chain in the UK and boasts over 11,000 stores in 32 countries.

Having recently launched its "Lidl Plus" loyalty programme in the UK, Germany and Ireland, it is now leveraging the power of instant gratification, gamification and personalised coupons to drive its growth and popularity.

Boasting simplicity and speed to join, Lidl Plus looks like another great concept that's set for success.

Listen to this episode of Liquid Barcodes Live Loyalty podcast to hear all about Lidl Plus and it's strategies for simplicity and success.

Show Notes:

1) Loyalty Article on Liquid Barcodes: Lidl Launches Loyalty

  continue reading

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