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内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#59: Simply Nothing Like Nespresso
Manage episode 318663359 series 3234937
内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed.
It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming one of the world's most iconic, premium brands.
This article discusses Nespresso's secrets to success, from its charismatic brand ambassador George Clooney, to its exclusive community "Le Club", and more recently, its adoption of a subscription model in key markets such as the UK as well as other insights from this multi billion dollar brand.
Listen to this live loyalty article from Liquid Barcodes to hear how Nespresso is leveraging digital innovation to connect with its customers, and how it has continued to thrive in this intensely competitive industry.
Show Notes:
1) Simply Nothing Like Nespresso - live loyalty article on Nespresso's coffee subscription programme
63集单集
分享
Manage episode 318663359 series 3234937
内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed.
It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming one of the world's most iconic, premium brands.
This article discusses Nespresso's secrets to success, from its charismatic brand ambassador George Clooney, to its exclusive community "Le Club", and more recently, its adoption of a subscription model in key markets such as the UK as well as other insights from this multi billion dollar brand.
Listen to this live loyalty article from Liquid Barcodes to hear how Nespresso is leveraging digital innovation to connect with its customers, and how it has continued to thrive in this intensely competitive industry.
Show Notes:
1) Simply Nothing Like Nespresso - live loyalty article on Nespresso's coffee subscription programme
63集单集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
