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内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
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#60: Empowering Generosity
Manage episode 318663358 series 3234937
内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit.
This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty.
Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement.
Show Notes:
63集单集
分享
Manage episode 318663358 series 3234937
内容由Liquid Barcodes提供。所有播客内容（包括剧集、图形和播客描述）均由 Liquid Barcodes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit.
This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty.
Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement.
Show Notes:
63集单集
所有剧集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
