TNT is STEALING Big 12: Is This the END of ESPN, SEC Dominance? | Bret Yormark Makes Expansion Move

Locked On Big 12 | Daily College Football & Basketball Podcast

The Big 12 Conference recently made a significant move in its media rights strategy by adding TNT to its roster of broadcast partners. This groundbreaking agreement, born from a settlement between Warner Bros. Discovery (parent company of TNT) and the NBA, will see TNT air 13 Big 12 football games and 15 men's basketball games annually beginning in 2025.

This strategic move represents a significant shift in the Big 12's media landscape, providing the conference with further exposure and potentially reaching new audiences. By partnering with TNT, the Big 12 gains access to a prominent national platform with a long history of successful sports broadcasting. TNT's established reputation for high-quality sports coverage, coupled with its reach across various platforms, will undoubtedly enhance the visibility of Big 12 games and further elevate the conference's brand.

This agreement also has significant implications for the broader college sports landscape. It signifies a shift in the media landscape, with conferences actively seeking to maximize their exposure across multiple platforms. The addition of TNT to the Big 12's media rights partners (which already includes ESPN and FOX) provides the conference with valuable exposure across multiple platforms, increasing the chances of reaching wider audiences and attracting new fans.

Furthermore, this partnership with TNT aligns with the Big 12's broader strategy of enhancing its national profile and solidifying its position as a major player in college athletics. By securing a place on a prominent network like TNT, the Big 12 is demonstrating its commitment to maximizing its media reach and showcasing the exciting brand of football and basketball that the conference has to offer.

The addition of TNT to the Big 12's media rights partners is a significant development with the potential to reshape the landscape of college sports media. It provides the conference with a valuable platform to showcase its talent, enhance its brand, and reach new audiences, solidifying its position as a major player in the ever-evolving world of college athletics.

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