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089: Genuine Marketing | LIVE From The Thing | A Conversation with Dan Russell

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内容由Terry Weaver提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry Weaver 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On this episode of Making Elephants Fly, Terry sits down with Dan Russell. Dan is the award-winning founder of marketing think tank Vivid Labs and is the author of Snake Oil, a modern-day handbook for business leaders trying to navigate the chaos of modern marketing. Over the past nine years, he's unlocked over $50 million in revenue for his clients by leveraging the science of marketing and why we buy. These days, he teaches those principles to entrepreneurs and executives through his private newsletter, the Goldpan Report, and his involvement in tech incubator Project 10K.

Join Dan and Terry as they talk about: The importance of developing a solid marketing strategy that is centered around a "big idea" emotional message that resonates with your target audience and can last for decades. Understanding your audience's demographics and psychographics is crucial for successful campaigns as it helps you describe their problems and needs. Focusing on building a minimum viable audience and secondary audiences, rather than trying to capture the attention of everyone, leads to more effective marketing campaigns.

Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount

  continue reading

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Artwork
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Manage episode 365660649 series 120498
内容由Terry Weaver提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry Weaver 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On this episode of Making Elephants Fly, Terry sits down with Dan Russell. Dan is the award-winning founder of marketing think tank Vivid Labs and is the author of Snake Oil, a modern-day handbook for business leaders trying to navigate the chaos of modern marketing. Over the past nine years, he's unlocked over $50 million in revenue for his clients by leveraging the science of marketing and why we buy. These days, he teaches those principles to entrepreneurs and executives through his private newsletter, the Goldpan Report, and his involvement in tech incubator Project 10K.

Join Dan and Terry as they talk about: The importance of developing a solid marketing strategy that is centered around a "big idea" emotional message that resonates with your target audience and can last for decades. Understanding your audience's demographics and psychographics is crucial for successful campaigns as it helps you describe their problems and needs. Focusing on building a minimum viable audience and secondary audiences, rather than trying to capture the attention of everyone, leads to more effective marketing campaigns.

Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount

  continue reading

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