Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, ...
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内容由Marketing Deep Dives by Denyse and Denyse Drummond-Dunn提供。所有播客内容(包括剧集、图形和播客描述)均由 Marketing Deep Dives by Denyse and Denyse Drummond-Dunn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Actionable Insights: Overcoming Data Integration Challenges - 2
Manage episode 453606529 series 1270428
内容由Marketing Deep Dives by Denyse and Denyse Drummond-Dunn提供。所有播客内容(包括剧集、图形和播客描述)均由 Marketing Deep Dives by Denyse and Denyse Drummond-Dunn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This episode of Marketing DEEP DIVES by DENYSE explores the challenges and solutions of developing actionable insights from data. Denyse defines actionable insights as statements impacting customer attitudes and/or behaviours based on human truths, and she provides several brand examples to illustrate them. She then details ten common obstacles to insight development, including data quality issues, data overload, and technological limitations. For each challenge, she offers practical solutions, emphasising data governance, advanced tools, and skills development. Finally, Denyse underscores the importance of addressing these challenges to leverage data for strategic advantage.
…
continue reading
89集单集
Manage episode 453606529 series 1270428
内容由Marketing Deep Dives by Denyse and Denyse Drummond-Dunn提供。所有播客内容(包括剧集、图形和播客描述)均由 Marketing Deep Dives by Denyse and Denyse Drummond-Dunn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This episode of Marketing DEEP DIVES by DENYSE explores the challenges and solutions of developing actionable insights from data. Denyse defines actionable insights as statements impacting customer attitudes and/or behaviours based on human truths, and she provides several brand examples to illustrate them. She then details ten common obstacles to insight development, including data quality issues, data overload, and technological limitations. For each challenge, she offers practical solutions, emphasising data governance, advanced tools, and skills development. Finally, Denyse underscores the importance of addressing these challenges to leverage data for strategic advantage.
…
continue reading
89集单集
所有剧集
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