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Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…
Actionable Insights: Overcoming Data Integration Challenges - 2
Manage episode 453606529 series 1270428
内容由Marketing Deep Dives by Denyse and Denyse Drummond-Dunn提供。所有播客内容(包括剧集、图形和播客描述)均由 Marketing Deep Dives by Denyse and Denyse Drummond-Dunn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This episode of Marketing DEEP DIVES by DENYSE explores the challenges and solutions of developing actionable insights from data. Denyse defines actionable insights as statements impacting customer attitudes and/or behaviours based on human truths, and she provides several brand examples to illustrate them. She then details ten common obstacles to insight development, including data quality issues, data overload, and technological limitations. For each challenge, she offers practical solutions, emphasising data governance, advanced tools, and skills development. Finally, Denyse underscores the importance of addressing these challenges to leverage data for strategic advantage.
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91集单集
Manage episode 453606529 series 1270428
内容由Marketing Deep Dives by Denyse and Denyse Drummond-Dunn提供。所有播客内容(包括剧集、图形和播客描述)均由 Marketing Deep Dives by Denyse and Denyse Drummond-Dunn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This episode of Marketing DEEP DIVES by DENYSE explores the challenges and solutions of developing actionable insights from data. Denyse defines actionable insights as statements impacting customer attitudes and/or behaviours based on human truths, and she provides several brand examples to illustrate them. She then details ten common obstacles to insight development, including data quality issues, data overload, and technological limitations. For each challenge, she offers practical solutions, emphasising data governance, advanced tools, and skills development. Finally, Denyse underscores the importance of addressing these challenges to leverage data for strategic advantage.
…
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91集单集
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×Influencer marketing is transforming the consumer packaged goods (CPG) industry, with social media personalities launching successful brands like Prime Hydration and Feastables. Authenticity, direct engagement, and pre-built audiences are key drivers, disrupting traditional marketing and creating new market dynamics. Established CPG brands can learn from these strategies by fostering authenticity, engaging consumers directly, and partnering with influencers. However, influencer-led brands face risks like over-reliance on personal reputation and challenges in scaling without losing their unique appeal. Despite some speculation, influencer marketing remains powerful, offering unparalleled reach, high ROI, and strong consumer trust, particularly among younger demographics. The future of CPG involves blending traditional strengths with influencer-driven approaches to foster genuine connections and continuous innovation.…
The discussion this week argues that deep customer insights, meaningful innovation, and inclusive leadership are crucial for business success in 2025. It supports this claim with data from McKinsey, PwC, BCG, and Deloitte, showcasing how companies effectively integrating these three elements significantly outperform their competitors. The discussion provides examples of successful companies like Spotify, Nike, Unilever, and Microsoft, illustrating how these principles are applied in practice. Finally, it offers a framework for implementing these principles and suggests methods for measuring progress.…
This episode of Marketing Deep Dives by Denyse examines why many consumer packaged goods (CPG) companies' AI marketing strategies underperform despite significant AI market growth. It highlights several common failures, such as relying on single AI tools, outdated measurement methods, and static segmentation, providing real-world examples of successful companies like P&G, Nike, and L'Oréal that have overcome these challenges. The discussion then outlines a three-year roadmap for effective AI marketing investment, emphasizing infrastructure, talent development, and governance. Finally, it emphasizes the importance of continuous learning and adaptation to emerging technologies like quantum computing and edge AI to ensure long-term success.…
This is a discussion about C3Centricity's 2024 CPG blog post roundup. It highlights the most popular articles on consumer centricity. The top ten posts cover various aspects, including strategic change management, emotional intelligence in business, consumer delight, insight development, and measuring consumer experience. Several articles also address challenges of implementing consumer-first strategies and developing effective mission statements. In conclusion, the 2024 Top 10 CPG blog collection emphasises the importance of a consumer-focused approach for business success.…
The episode examines hyper-personalization in marketing, a strategy using AI and real-time data to create highly individualized customer experiences. The discussion highlights the importance of this approach for building brand loyalty, boosting sales, and differentiating in competitive markets. Denyse shares numerous examples from various companies and regions to illustrate successful implementations, emphasizing the role of data analytics and various technologies. The discussion also addresses ethical concerns surrounding data privacy and the potential for over-personalization. Finally, it concludes that hyper-personalization is crucial for future success in consumer engagement.…
The episode explores hyper-personalisation, a marketing strategy using AI and real-time data to create highly individualised consumer experiences. It details how this approach builds customer loyalty, boosts sales, and strengthens brand differentiation through tailored product recommendations and interactions across various touchpoints. The importance of data privacy and ethical considerations are also discussed, alongside examples of successful hyper-personalisation implementations from various global companies. Ultimately, the discussion concludes that hyper-personalisation is no longer optional but crucial for sustained success in today's competitive market.…
This episode presents five key strategies for enhancing insight development in marketing. It emphasises that insights rarely result from singular market research studies but require integrating diverse data and information. The process necessitates focusing on consumers' desired behavioural or attitudinal shifts, often involving emotional connections. Collaboration across departments is crucial for gaining diverse perspectives, leading to breakthroughs. Denyse concludes that insights frequently hinge on fundamental human truths, offering broad applicability, and can even be adapted across different categories.…
This episode of Marketing Deep Dives by Denyse emphasises the importance of direct customer observation for businesses seeking to improve understanding. It highlights the shortcomings of traditional market research and advocates for regular, informal interactions with customers. The discussion details five key rules for effective observation: attentiveness, objectivity, and contextual awareness. These rules, which Denyse proposes, aim to ensure accurate data collection and insightful analysis, which will ultimately improve products and services. The episode also stresses the need for cultural sensitivity in international settings and encourages the sharing of experiences to enhance understanding.…
The episode uses Swiss police speed cameras as a case study to illustrate the benefits of a customer-first strategy. It contrasts the negative customer experience of traditional speed cameras (permanent, temporary, and laser) with the positive response to cameras providing immediate feedback, like a smiley face for drivers under the speed limit. Denyse argues that focusing on a positive customer experience, rather than solely on revenue generation, leads to better outcomes and brand loyalty, applying this concept to businesses beyond law enforcement. The discussion concludes by promoting Denyse's C3Centricity customer-centric business consulting services.…
The episode discusses brand portfolio management, arguing that fewer, well-chosen variants lead to greater success. It challenges the common belief that more choices benefit consumers, citing research indicating that excessive options can hinder purchasing decisions. Denyse uses examples of successful global brands to illustrate the benefits of focused brand portfolios and suggests strategies for streamlining SKUs, such as annual reviews and targeted innovation. She says poor brand management is linked to marketers prioritising quick promotions over effective long-term brand strategies. Denyse concludes by emphasising the importance of understanding customer needs and aligning product offerings to those needs for optimal results.…
This episode examines the qualities of excellent customer service, using a personal anecdote from Denyse about a positive experience she had with a cable company. It represents the ideal "7 Ps" of customer service excellence: Private, Patient, Polite, Perceptive, Professional, Pragmatic, and Perseverant. Denyse contrasts this positive experience with the generally negative experiences of dealing with call centres, highlighting the importance of speed and empathy in resolving customer issues. She advocates for prioritising customer needs and emphasises the value of a responsive and understanding approach to customer service. In conclusion, Denyse suggests that the audience check out the C3Centricity customer service training services as a solution to improve business practices. Token: Wi45kTzaLqGtmplkiGM6…
This episode offers seven leadership principles drawn from Denyse's experiences, including continuous learning, seeking help, practising diligently, thorough preparation, embracing mistakes, honesty, and considering diverse customer groups. To illustrate these points, Denyse shares personal anecdotes, such as recording an audiobook. A bonus eighth principle, preparing for unforeseen challenges, is also suggested during the discussion. In conclusion Denyse emphasizes the importance of continuous self-improvement and to use a holistic approach to be a more effective leader.…
This episode discusses five key consumer trends predicted to shape the consumer packaged goods (CPG) industry in 2025. They include: - ultra-personalization - digital engagement - sustainability - wellness - authentic brand purpose. The lively discussion examines each trend, providing examples of successful brand implementations and actionable strategies for CPG companies to adapt. Denyse emphasises the importance of leveraging data, technology, and ethical practices to build meaningful consumer relationships and achieve growth. Denyse concludes by urging CPG brands to prioritise consumer values and create genuine connections to thrive in the evolving market in 2025.…
This episode recounts Denyse's negative customer experience with the Hilton hotel group, illustrating failures in their customer journey mapping. Three key lessons are developed out of this experience: 1. The need to integrate all customer touchpoints 2. The importance of adequately addressing and resolving mistakes 3. Follow-up is necessary to ensure customer satisfaction. In conclusion, Denyse proposes two additional improvements to customer journey mapping: 1. Incorporating customer emotions at each interaction 2. Personally experiencing the customer journey as a buyer This discussion focuses on improving customer service and satisfaction by optimising customer journey mapping strategies.…
This episode presents six essential components of a customer-first strategy applicable across various industries, focusing mainly on hospitality and consumer packaged goods (CPG). Denyse's core argument emphasises shifting from a return on investment (ROI) model to prioritising customer engagement and building relationships, even with potential future customers. She suggests leveraging user-generated content, prioritising value over price, fostering innovation and partnerships, understanding that loyalty is constantly earned, and facilitating open dialogue with customers via multiple channels. Denyse encourages proactive engagement and rapid response to customer needs to ensure sustained growth and customer satisfaction. She concludes with a call to action, encouraging readers to explore Denye's services and resources.…
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