Building a Software-Based Business with Bryan Clayton | Marketing Expedition Podcast


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Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.

00:00 - 00:54 Bryan’s Bio

00:55 - 01:46

01:47 - 04:37 Marketing Essentials Moment: All in one CRM Software

04:38 - 05: 08 Welcome to Peppershock Media’s Marketing Expedition Podcast

05:09 - 07:11 Bryan, welcome to the show!

07:12 - 09:57 Validating service providers for Green Pal

09:58 - 13:02 Pricing model from the platform

13:03 - 17:59 Bryan shares his marketing strategies

18:00 - 19:45 “People don’t want to be sold to, they want to be communicated with.” - Bryan Clayton

19:46 - 21:17 Being a generalist

21:18 - 22:54 Bryan got his start as a teenager in entrepreneurship

22:55 - 27:07 Resources to keep on top

27:08 - 28:30 Realizing his target market

28:31 - 31:52 All about Green Pal an ‘Uber for lawn-care’ technology platform

31:53 - 34:00 Advice on starting a software-based business

34:01 - 35:27 Being a software developer

35:28 - 37:02 Bryan’s key to success

37:03 - 37:25 How to reach Bryan

37:26 - 37:54 Bryan, Thank you so much! Enjoy the journey!

37:55 - 38:40 Join today!

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