Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium.

00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham

00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:51 - 01:45 Karley’s Bio

01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies

08:36 - 12:55 Welcome to the show, Karley!

12:56 - 17:08 Transition from Agency World to Consulting

17:09 - 23:50 Interconnection of Business and Brand Strategy

23:51 - 30:13 Pivoting During Crisis

30:14 - 33:25 Importance of Investing in Branding

33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.

34:16 - 37:59 Overview of the Surefire Method™

38:00 - 41:03 Building a Brand from the Inside Out

41:04 - 42:19 Positioning Elements in Branding

42:20 - 47:40 Long Tail Equation for Measuring Branding Success

47:41 - 52:40 Building Trust

52:41 - 57:57 Ideal Clients

57:00 – 1:01:25 Reach out to Karley!

1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey!

1:01:58 – 1:02:44 Join the Marketing Expedition Community today!

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