12. How to Use Upselling to Increase Each Order Volume by Over 15%

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

#Business #Marketing #Entrepreneur #Podcasting Education #Jessica Howard: Marketing Strategy Coach #Ecommerce #ECommerce Mompreneurs #Ecommerce Marketing #Entrepreneur Tips #Ecommerce Marketing Tips #Digital Marketing #Email Marketing #Email Marketing Tips #Brand Revenue #Increasing Brand Visibility #Increase Sales

27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

大约1年之前 24:05

MP3•单集首页

After listening to this episode you will have answers to the following questions:

How can I increase your store average order value?
What can I do to get customers to buy more per order?
What are the best strategies to identify complementary products for cross-selling in my online store?
What tools or apps are most effective for automating upsell and cross-sell offers in an eCommerce store?
What are some examples of upsell or cross-sell techniques?

Resource Links:

Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
Listen to Episode 8 for 7 tips for writing product descriptions that sell.
Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com

Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com

27集单集

12. How to Use Upselling to Increase Each Order Volume by Over 15%

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

published 大约1年之前

MP3•单集首页

After listening to this episode you will have answers to the following questions:

How can I increase your store average order value?
What can I do to get customers to buy more per order?
What are the best strategies to identify complementary products for cross-selling in my online store?
What tools or apps are most effective for automating upsell and cross-sell offers in an eCommerce store?
What are some examples of upsell or cross-sell techniques?

Resource Links:

Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
Listen to Episode 8 for 7 tips for writing product descriptions that sell.
Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com

Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com

27集单集

Tutti gli episodi

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

1
26. When to Transition from Etsy to Shopify: A Step-by-Step Guide for eCommerce Moms 23:03

3天之前23:03

23:03

Are you a mom who has a successful business or side hustle on Etsy? Are you wondering if it's time to expand your business, grow and really build a brand? Are you tired of paying Etsy all the transaction fees because your business is growing? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs where Jessica explains when is the right time to transition from Etsy to Shopify. You'll walk away with a clear direction, knowing if the timing is right and the first steps to take. You'll walk away from this episode knowing the answers to these questions: When is the right time to transition from Etsy to Shopify? How much money should I be making on Etsy to be successful on Shopifiy? How do I start a Shopify store after being on Etsy? What steps do I need to take when I transition to Shopify? Is it a good decision to go from Etsy to Shopify? Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 14 on Starting Your Shopify Store . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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25. Email Marketing for Beginners: Why You Need an Email List from the Beginning 21:28

10天之前21:28

21:28

If you're sitting there wondering if you really need to build an email list for your online store even when you feel like you barely have time to get everything else done, then this episode is for you. And, spoiler alert, the answer is yes! On this episode of Marketing for eCommerce Mompreneurs, Jessica walks you through the perfect time to start your email list — and what to send — so you can build a business that doesn’t rely on social media likes to stay afloat. After listening to this episode, you'll finally have answers to: Why do I need an email list? How do I start email marketing? When do I implement email for my marketing strategy? What should I send to my email list? Should I start sending automated emails? What email flows do I need for my eCommerce business? What tools do I need to start email marketing? Plus, Jessica shares how building your own village is so important in business & in motherhood. Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 15 on How to Use Email Marketing to Drive Sales. Listen to episode 18 for Which Email Platform is the Best for eCommerce . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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24. How to Launch an eCommerce Business as a Mom 22:38

17天之前22:38

22:38

Are you a mom who has a dream of starting her own eCommerce business? Do you have an idea for a product to sell but are feeling nervous to launch? Are you interested in being an online store owner but not sure where to start? If you've been asking yourself any of these questions, then today's episode of Marketing for eCommerce Mompreneurs is for you. In today's episode, Jessica dives into the 4 steps you actually need to take when launching an eCommerce business, the mindset shift that will help you finally start and how to overcome your fears. Listen to today's episode if you've ever wondered: How do I make my dream of being an online store owner a reality? What are the first steps in starting an eCommerce business? Can I be an entrepreneur while also being a mom? When is a good time to start an online business? What product should I sell online? What's the best platform for eCommerce businesses? Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to my episode of Freedom by Design . Listen to my episode of Mompreneur Mastery . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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23. Mastering Amazon Sales: Tina from Listing Studios on Entrepreneurship, Motherhood & Scaling Your Business 45:35

24天之前45:35

45:35

If you're a mom who has ever considered becoming an entrepreneur and you're searching for inspiration, then today's interview with Tina from Listing Studios is going to give you the motivation you've been wanting! On today's episode, Jessica chats with Tina, a creative agency owner specializing in Amazon creative services, who has led an incredible life. She shares her journey from corporate America to franchise owner to eCommerce brand owner and now creative agency owner, all while raising her son. If you've ever wondered: Should I start an online business? How to balance motherhood and entrepreneurship? What you need in order to create an Amazon listing that converts? How to pivot your career from corporate America into entrepreneurship? Then this episode is for you! We can't wait for you to listen to it! Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Follow Tina on Instagram @listingstudios , visit her website www.listingstudios.com and listen to her podcast, Freedom by Design: Anywhere is Possible Through eCommerce . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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22. How to Stay Consistent with Marketing When Life Gets Busy 25:39

4 weeks之前25:39

25:39

Are you a mom who has an eCommerce business and struggles with staying consistent? Do you feel overwhelmed with all the tasks you need to finish to market your business while also caring for your family? Then this episode is for you! In this episode, Jessica shares the importance of consistency, how to release yourself from perfection and ways to market your business without getting burnt out. If you've every asked yourself: How am I going to get everything done? What should I prioritize for my eCommerce marketing? How can I work smarter in my business? How to drive more sales? How to deal with mom guilt when you're a business owner? How to build a simple marketing strategy? What marketing brings the most return? You'll discover the answers in today's episode. Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 8 about writing product descriptions that sell. Listen to episode 12 to learn how to increase Average Order Value with Upsells. Listen to episode 16 about how to save 60 hours per week on your eCommerce marketing. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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21. 6 Marketing Metrics You Need to Track for Your eCommerce Business 22:02

5 weeks之前22:02

22:02

Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert? Then today's episode of Marketing for eCommerce Mompreneurs is for you! In this episode, Jessica shares the top 6 marketing metrics you need to be tracking to start seeing higher revenue, more traffic and more repeat customers. After listening to this episode, you'll learn: Which marketing metrics/data you should be tracking Where to find the data How to build a data-driven marketing strategy around your data How to get back more time in your day How to increase eCommerce sales How to build more customer loyalty How to get more traffic to your store Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy. Listen to episode 8 about writing product descriptions that sell. Listen to episode 12 to learn how to increase Average Order Value with Upsells. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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20. Why Your eCommerce Store Needs Mobile Optimization 18:48

6 weeks之前18:48

18:48

As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device. But what exactly does mobile optimization mean? And why is it important? In this episode, Jessica takes a deep dive into why mobile optimization is important for eCommerce businesses, what to implement so your store is mobile optimize and optimizing your text and images for mobile. If you've ever asked yourself: What is mobile-optimization? Why is it important for my online store to be optimized for mobile? Why isn't my store converting on mobile? How do I get more interaction on my mobile site? How do I reduce cart abandonment from my online store? You'll get answers to these questions all in today's episode! Resources: Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 10 members to join and receive a FREE mobile site audit. Listen to episode 8 about writing product descriptions that sell. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store 16:52

7 weeks之前16:52

16:52

If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts! In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value. After listening to this episode, you will have the answers to: How to lower your cart abandonment How will reducing your abandoned carts increase your sales Why it's important to reduce your abandoned carts How to improve the customer experience Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Listen to Episode 12 for How to Use Upselling to Increase Each Order Volume by Over 15% Listen to Episode 15 for How to Use Email Marketing to Drive Sales. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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18. Which Email Platform is the Best for eCommerce Stores 20:47

8 weeks之前20:47

20:47

Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs. In this episode, Jessica breaks down which email platform is the best for an online store to bring you sales while you sleep thanks to automation tools, segmented lists for targeted messaging and testing abilities to find what's working for you. After listening to this episode, you'll know: Which email platform is right for my Shopify store How to set up automated emails Why segmenting my list will bring me more sales Which email flows will bring in the most revenue Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Listen to Episode 15 for How to Use Email Marketing to Drive Sales. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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17. How to Increase eCommerce Sales with Organic Traffic 22:55

9 weeks之前22:55

22:55

Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business and visiting your store directly. If you're not sure where to start when it comes to search engine optimization, then this is the episode for you. Jessica dives into keywords, where to put them, how to incorporate SEO into your social media and more! Listen to this episode if you've ever found yourself asking: How do I get more people to find my store on search engines? Should I add a blog to my website? How do I repurpose my content to get a higher ranking? How do I find the right keywords for my store? What strategies do I need to rank highly on search engines? Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

1
16. How to Save 60 Hours Per Week on Your eCommerce Marketing 26:33

10 weeks之前26:33

26:33

Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month! In this episode of the Marketing for eCommerce Mompreneurs podcast, Jessica shares 5 strategies to start implementing that will save you time on your eCommerce store's marketing. Listen to this episode if you've ever found yourself, Overwhelmed with marketing tasks Frustrated that your marketing seems to fall flat Wishing you could spend more time on your business instead of in your business Looking to work more efficiently Craving more time with family Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

1
15. How to Use Email Marketing to Drive Sales 20:20

11 weeks之前20:20

20:20

Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs podcast where Jessica shares 7 email marketing tactics that will drive more sales. If you're ready to learn how email marketing can transform your online business, how you can automat sales and generate an email list that doesn't depend on social media followers, then you should definitely listen to this episode. Listen to this episode if you've ever asked yourself: How can I use email marketing to drive more online sales? What's the best way to get someone to open my emails? How can I automate sales through email marketing? What's the best kind of emails to send to build customer loyalty? How often should I be emailing my list? Resource Links: Before you start your online store, you need to download the FREE marketing data tracker. When you start tracking your data from the beginning, you will start to notice trends, strategize for stronger marketing and build customer loyalty. Download your FREE Marketing Analytics Playbook NOW! Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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14. Start Your eCommerce Business Quickly & Easily on THIS Platform 23:27

12 weeks之前23:27

23:27

Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast. In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless apps for a seamless eCommerce business. If you're ready to make your dream a reality and hear actionable tips to start building your eCommerce business, then today's episode is for you. Listen to this episode if you've ever wondered: How do I start an online store? What platform is best for eCommerce? How to start an online boutique if I'm not too tech-savvy? What is the top platform for an online store? Which eCommerce platform has the most apps? How do I make my first sale for my online store? Resource Links: Before you start your online store, you need to download the FREE marketing data tracker. When you start tracking your data from the beginning, you will start to notice trends, strategize for stronger marketing and build customer loyalty. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

1
13. 5 Secrets to Do NOW to Build a Successful eCommerce Store 19:11

13 weeks之前19:11

19:11

Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month to build long-term eCommerce success. In this episode of Marketing for eCommerce Mompreneurs, Jessica Howard gives you 5 specific tasks to complete that will have a major impact on your online store's functionality, improve your finances, build customer loyalty and streamline your content. Jessica highlights what tools you can use, why these tasks will ultimately drive revenue and updates you can make to your website. If you're ready to utilize your time wisely, optimize your marketing, and build long-term success for your business, then today's episode is for you. Be sure to listen to this episode if you've ever asked yourself: What should I be doing during my "downtime" as an eCommerce owner? What can I do to drive more revenue? How can I optimize my website for mobile? How do I build strong customer relationships? How to improve my email marketing strategy? Is my website loading fast enough? Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

1
12. How to Use Upselling to Increase Each Order Volume by Over 15% 24:05

14 weeks之前24:05