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Grab Attention, Grab Clients: How Lumpy Mail Can Transform Your Lead Generation
Manage episode 440526218 series 3551442
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In this episode you'll...
- Discover how personalised, creative packages can grab the attention of high-value clients and open doors to new business.
- Learn the do's and don'ts of using lumpy mail in your lead generation strategy— so you avoid common pitfalls that waste time and money.
- Get step-by-step advice on crafting memorable packages that speak directly to your prospect’s interests and needs.
- Find out why timing, personalisation, and follow-up are critical to the success of a lumpy mail campaign.
- Hear real-world examples of how lumpy mail can turn cold leads into sales conversations, setting your consultancy apart from the competition.
- And much much more!
Timestamps:
Introduction (00:00 - 01:20)
- What is Lumpy Mail? (00:18)
- Benefits of Lumpy Mail (00:40)
Advantages of Lumpy Mail (04:03 - 09:33)
- Grabs attention (04:20)
- Creates a memorable experience (05:27)
- Adds a personal touch (06:44)
- Natural conversation starter (08:31)
Disadvantages of Lumpy Mail (09:33 - 14:40)
- Expensive (09:53)
- Requires proper targeting (11:04)
- Can come across as gimmicky (11:55)
- Not very scalable (13:01)
- No guaranteed response (13:55)
Before You Embark on a Lumpy Mail Campaign (14:43 - 17:41)
- Follow up is crucial (14:53)
- Timing (15:23)
- Expect mixed responses (16:23)
How to Use Lumpy Mail (17:47 - 23:38)
- Do your research (18:03)
- Choose the right item (18:45)
- Personalization is key (19:53)
- Plan your follow-up (20:47)
Outro (23:38 - 26:05)
- Key takeaways (24:41)
- Call to action (24:59)
- Closing remarks (25:29)
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1 - Take this free quiz to understand why you aren't getting the leads and clients you need.
2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.
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