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Building a High-level Creative Strategy Process Pt. 3
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In this episode of Marketing Mindset, Colby and Charlie dive into the execution phase of a 90-day creative testing plan, following up on earlier discussions around building a high-level creative strategy.
They emphasize the importance of testing multiple messaging angles to gather robust data that can guide creative decisions, and Charlie shares why you shouldn’t overload your planning with too many angles, advocating for a focused approach that allows for tweaks and adjustments based on performance.
Tune in to get tips on finding a balance between iterating on existing ads and creating new ones and using detailed metrics beyond just the top-line KPIs to make informed decisions. Plus, learn how Colby’s agency uses a point system to manage creative deliverables, which helps set clear expectations with clients and allows for a flexible, dynamic approach to creative production.
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Learn about our marketing agency: https://www.brighterclick.com/
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