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Optimizing Ad Success with Barry Hott
Manage episode 433115149 series 3463123
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In this episode of Marketing Mindset, Colby, Charlotte, and guest Barry Hott explore the intricate dynamics between media buying and creative performance. They address common challenges in collaboration between creative strategists and media buying teams, and Barry offers practical advice for improving communication and fostering better collaboration.Tune in to hear Barry discuss the importance of media buying knowledge for creative strategists, particularly in performance-driven roles. Barry...
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