))
Masooma Memon's Product-Led Content Strategy
Manage episode 402697208 series 3439546
内容由Ramli John提供。所有播客内容（包括剧集、图形和播客描述）均由 Ramli John 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058
🎉 About Masooma Memon
Masooma Memon is a freelance writer and marketing consultant who helps B2B SaaS companies create compelling content that educates readers while seamlessly promoting their products. She has written for major companies such as Shopify, Vimeo, and Hotjar, leveraging her expertise in product-led content.
✨ Useful links
Masooma's website - https://inkandcopy.com/
Masooma's LinkedIn profile - https://www.linkedin.com/in/masooma-memon/
Content Workshop newsletter - https://masooma.substack.com/
Section Headlines
[00:00:00] The Power of Product-Led Content
[00:01:00] A Playground for Empowering and Educating Users
[00:06:18] The Benefits of Product-Led Content
[00:12:14] Mapping out product-led content for middle and bottom of the funnel
[00:18:27] Common Mistakes in Product-Led Content
[00:24:37] Talking About Career Growth with Masooma Memon
[00:26:05] How to Overcome the Fear of Posting Online
[00:28:39] Writing Process for LinkedIn Content
68集单集
分享
