Why Sound Matters More Than You Think | George Holiday

MarketPulse: Pros & Pioneers

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In this episode of MarketPulse: Pros and Pioneers, we dive deep into the fascinating world of sonic branding with George Holliday, co-founder of Hear Me Out. George brings a wealth of experience as a music producer and touring artist, working alongside names like Lionel Richie and J.P. Cooper. Now, he’s turning his attention to how sound can transform branding for businesses large and small.

Have you ever wondered why certain brands stick in your mind? It’s not just their visuals—it’s their sound. George breaks down the importance of sonic identities in creating emotional connections with audiences. He explains why sound recall is 2.5x faster than visuals, and how your brand can take advantage of this often-overlooked marketing strategy.

You'll hear about George’s journey from touring artist to business owner, and how his love for music led to building a sound-first agency. George also shares actionable tips for incorporating sonic branding into everyday business activities, such as using music strategically in social media and content marketing.

By the end of this episode, you’ll understand why sound could be the missing ingredient in your marketing mix.

Whether you’re a business owner, marketer, or creative professional, there’s something here for everyone.

Don’t miss this insightful conversation! Subscribe to our channel now at https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 and be sure to tune in for more episodes packed with expert advice and innovation.

Show Links:

• George Holliday's LinkedIn: https://www.linkedin.com/in/georgeholliday/
• Business Website: Hear Me Out Music: https://www.hearmeoutmusic.co/
• MarketPulse Podcast Links: https://marketpulse.javelincontent.com/share

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