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Connecting Content with Your Buyer
Manage episode 276484851 series 2818697
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Guest: Carter Stepanovsky
Guest Title: Senior Director of Professional Services at Kapost
In 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire funnel to ultimately provide a frictionless customer experience. We'll discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology.
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