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32. How to Strike a Balance Between Storytelling and Selling on Your Website
Manage episode 327317054 series 2989524
内容由Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs提供。所有播客内容（包括剧集、图形和播客描述）均由 Isabel Kateman, Website Design, and Brand Strategy for Female Entrepreneurs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman?
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Striking the perfect balance between these two is a concern I hear often from my clients.
So in today’s episode, I wanted to run through my top three tips for striking the perfect balance between storytelling and selling.
Ideally, when you’ve got strategic content that connects emotionally with your dream clients, you shouldn’t even feel like you're selling (and your audience shouldn’t really feel like they’re being sold to)
If you don’t have the right information before putting your website content together, you can easily fall into salesy territory. So give today’s episode a listen and see how seamlessly you’ll be able to convert website visitors into customers.
In today’s episode we covered:
- Why it’s important to sell from a place of authenticity and connection
- How to build the know, like, and trust factors on your website
- How to find the exact words your clients use
- How to show your authority by telling your own story
- Why social proof is so important
- The best way to get social proof
Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to https://stripeddogcreative.com/balance-storytelling-selling-website
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