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33. How to Use PR to Become an Industry Expert with Kristin Marquet
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Are you looking to build your business’ credibility?
…
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A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign.
It all starts with finding out what makes you newsworthy and credible. From there, you’ll need to outline your campaign objectives. Listen to the full episode for more of Kristin’s expert tips.
In today’s episode we covered:
• What the differences are between advertising and public relations
• The benefits of forming a PR strategy for your business
• Which goals you should have when bringing on a PR firm
• How to build your business’ credibility with PR
• What a business needs to have in place before bringing on a PR firm
• The three things you need to know about your business as you put together a PR strategy
• What PR can be used for and what it shouldn't be used for within a marketing campaign
• What to look for when you bring on a PR firm for your business
Thanks so much for listening!
Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!
For the Show Notes, head over to stripeddogcreative.com/podcast
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